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Fashion Industry News

02-21-2008 03:04 PM CET | Fashion, Lifestyle, Trends

Press release from: WHF Rock Your Fashion, LLC

The 2008 Rock Your Fashion campaigns continues its theme of music & fashion by signing Men’ supermodel Krishnar for another year as the face of the international ad program. As World Fashion House, Inc, producers of the Rock Your Fashion campaign, get ready for the 8 stage-8 city spring break fashion show they are convinced that the program will again take center stage in pop culture. In 2007, Krishnar and the Rock Your Fashion campaign was voted as favorite fashion entertainment campaign by VH1’s Big in 07.

A signature development of Rock Your Fashion is to spot hot new emerging brands and partner with them for a first class debut and product launch. This year fashion editors and retail jounalist from both North America and Europe make there predictions on which new brands should be featured in the 2008 Rock Your Fashion campaign.

Juicy Baby, Adam & Eve, and Fishscale USA, are among the possible brands to be featured. Juicy Baby and Adam & Eve are high end youth oriented lines which were first used in television show High School Musical, and later received a huge push from Federated Department Stores. Fishscale USA is a urban-sophisticate collection of rugby shirts and exchangables and was endorsements by Krishnar as well as Twenty two year fashion veteran Jane Battles.

Look for a preview of all three lines at the Rock Your Fashion spring break fashion shows airing on MTV.

Rock Your Fashion Shows, LLC
134 West 29th Street
Suite 905
NY, NY 10001
Attent: Wei Lu

Rock Your Fashion shows have taken place in New York, Chicago, LA, and Las Vegas since 1999. These fashion shows are exclusive start up brands and new designers.

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