India Lingerie Market Size, Growth, Demand, Report 2024-2032

India Lingerie Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 9.32% (2024-2032)
Market Size in 2023: USD 4.9 Billion
Market Size in 2032: USD 10.9 Billion

The India lingerie market is expanding quickly due to the growth of internet retail, growing disposable incomes, and greater fashion consciousness. According to the latest report by IMARC Group, the market size reached USD 4.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 10.9 Billion by 2032, exhibiting a growth rate (CAGR) of 9.32% during 2024-2032.

India Lingerie Market Trends and Drivers:

India lingerie market is undergoing a significant transformation. This change is driven by trends in consumer behavior and preferences. A key trend is the growing demand for personalized lingerie. Consumers want products that fit their unique shapes and sizes.

This has pushed brands to expand their offerings. The rise of online shopping has made this easier. Customers can now find and order customized lingerie easily. This bypasses the limitations of traditional retail. Moreover, technology is enhancing the shopping experience.

Virtual fitting rooms and AI recommendations are boosting satisfaction and engagement. As we move into 2024, the focus is shifting towards comfort and functionality. Women now prefer lingerie that combines style with support. Additionally, global fashion trends are impacting choices.

Indian consumers are leaning towards modern designs that incorporate traditional elements. This shift is making the lingerie market in India more vibrant and competitive. Brands are innovating to meet diverse consumer needs.

Urbanization in India is rapidly changing the lingerie market. More women are working and seeking stylish, comfortable, and practical lingerie. There's also a growing focus on personal style and self-expression, especially in cities. The rise of e-commerce has made it easier to access various brands and styles from

home. Women want lingerie that fits and shows their personalities. They seek it as global fashion trends emerge. This shift is pushing brands to innovate. They now cater to various body types and preferences. This creates a more inclusive, diverse lingerie market in India. Social media is transforming India's apparel market.

Influencers and celebrities promote brands and styles to their followers. This platform allows instant feedback, fostering quick trend changes. Brands showcase products with appealing content, tutorials, and behind-the-scenes looks. This makes shopping more engaging. Celebrity endorsements heavily influence buying decisions.

Many women want to mimic their favorite stars. As a result, there's a growing demand for trendy, high-quality lingerie. This lingerie matches the aspirational lifestyles seen online. The trend is likely to continue. More brands will invest in digital marketing to reach their audiences. More people in India are choosing lingerie brands that focus on sustainability and ethics.

This shift is driven by growing environmental awareness. Brands are now using organic cotton and recycled materials. They aim to reduce waste, too. Consumers want to know how products are made and the social impact of their purchases. This demand is pushing brands to be more transparent.

Those that highlight their commitment to sustainability and ethics are seeing more sales. This trend is changing the lingerie market. It's also pushing traditional brands to adopt sustainable practices to stay competitive.

Request for a sample copy of this report: https://www.imarcgroup.com/india-lingerie-market/requestsample

India Lingerie Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Brassiere
• Shapewear
• Others

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others

Breakup by Price Range:

• Economy
• Premium

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Breakup by Region:

• North India
• West and Central India
• South India
• East and Northeast India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Ask Analyst for Customization: https://www.imarcgroup.com/request?type=report&id=4579&flag=C

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145

This release was published on openPR.