Press release
Manga Market: Stories Shaping a Global Audience
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According to The Business Research Company's, The manga market size has grown rapidly in recent years. It will grow from $12.04 billion in 2023 to $14.14 billion in 2024 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historic period can be attributed to cultural influence and popularity, globalization and cultural exports, anime adaptations, diverse genres and themes, cross-media collaborations.
The manga market size is expected to see rapid growth in the next few years. It will grow to $26.08 billion in 2028 at a compound annual growth rate (CAGR) of 16.5%. The growth in the forecast period can be attributed to global demand continues to grow, innovations in format and delivery, emphasis on diversity and inclusivity, niche and specialized markets, influence of social media. Major trends in the forecast period include digitalization and online platforms, globalization and international appeal, adaptations and cross-media expansions, emergence of new genres and themes, collaborations and crossovers.
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Market Drivers and Trends:
Rising demand for digital books is expected to propel the growth of the manga market going forward. Digital books refer to e-books that are available digitally through various platforms. Manga, graphical comic books are using digital platforms and are publishing e-books that provide easier learning through various graphical content that enables multi-modal thinking for the readers, as a result, digital books help manga publishers to get easier access to the content to their customers and thereby increase their demand. For instance, in January 2023, according to the Digital Book Circulation Data and Highlights Report 2022 published by OverDrive, Inc., a US-based eBooks digital distributor, readers borrowed 555 million ebooks, audiobooks, digital magazines, comics, and other digital content in 2022, a 10% increase over 2021. Therefore, the rising demand for digital books drives the manga market.
AI-generated manga is a key trend gaining popularity in the manga market. Authors in the manga sector are depending on AI to reduce production time and improve the readers' experience. For instance, in March 2023, Rootport, a Japan-based manga author, released the AI version of Cyberpunk: Peach John, which includes AI-developed images created using Midjourney, an AI-based online image generator. This AI tool has decreased the completion time. An artificial intelligence (AI) tool enabled the automatic creation of a full-color manga from scratch. The tool allows creators to input keywords and a basic plotline to generate a complete manga.
Key Benefits for Stakeholders:
• Comprehensive Market Insights: Stakeholders gain access to detailed market statistics, trends, and analyses that help them understand the current and future landscape of their industry.
• Informed Decision-Making: The reports provide crucial data that support strategic decisions, reducing risks and enhancing business planning.
• Competitive Advantage: With in-depth competitor analysis and market share information, stakeholders can identify opportunities to outperform their competition.
• Tailored Solutions: The Business Research Company offers customized reports that address specific needs, ensuring stakeholders receive relevant and actionable insights.
• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
Major Key Players of the Market:
Shogakukan Inc., Bilibili Comics Pte. Ltd., Square Enix Holdings Co Ltd., Kadokawa Corporation, Kodansha Ltd, Shueisha Inc., Ohzora Publishing Co Ltd., DMG Entertainment, IDW Media Holdings Inc., Takeshobo Co Ltd., Akita Publishing Co Ltd., Yen Press LLC, VIZ Inc., Archie Comic Publications Inc., Houbunsha Co Ltd., Media Factory Inc., Tokyopop LLC, Lezhin Comics, Mag Garden Corporation, Hakusensha Inc., Good Smile Company Inc., Futubasha Publishers Ltd., Digital Manga Inc., Seven Seas Entertainment Inc., Hitotsubashi Group, Nihon Bungeisha Co Ltd., Gangan Comics, Ichijinsha Inc., Sun Comics, Nippan IPS Co Ltd., G-mode Co Ltd.
Manga Market 2024 Key Insights:
• The manga market size is expected to see rapid growth in the next few years. It will grow to $26.08 billion in 2028 at a compound annual growth rate (CAGR) of 16.5%.
• Surging Demand For Digital Books Drives Growth In The Manga Market
• AI-Generated Manga Revolutionizing The Manga Market
• Asia-Pacific was the largest region in the manga market in 2023
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