Press release
Leading Element Driving Change in the Manga Market in 2025: Surging Demand For Digital Books Drives Growth In The Manga Market Driver
Manga
The increasing popularity of digital literature is projected to fuel the expansion of the manga market in the future. Digital literature, or e-books, are made accessible via various digital platforms. Manga, or graphic comic books, are leveraging these digital arenas to publish e-books that offer a more straightforward learning process through assorted graphic content, fostering multimodal thinking among readers. This results in digital books facilitating manga publishers' efforts to deliver content more conveniently to their customers, subsequently enhancing their demand. For instance, as recorded in the 2022 Digital Book Circulation Data and Highlights Report by OverDrive Inc., a US eBooks digital distributor, 555 million ebooks, audiobooks, digital magazines, comics, and other digital content was borrowed by readers in 2022. This represented a rise of 10% from 2021. As such, the surge in demand for digital books is propelling the manga market forward.
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What is the future CAGR of the manga market, and how will it impact industry expansion?
The expansion of the manga market has been swift over recent years. It is expected to increase in value from $13.97 billion in 2024 to $16.35 billion in 2025, displaying a compound annual growth rate (CAGR) of 17.0%. The historic growth can be traced back to its cultural influence and popularity, global reach and export of culture, adaptations into anime, variety in genres and themes, as well as cross-media collaborations.
The market size for manga is projected to experience a swift escalation in the upcoming years. By 2029, it is predicted to develop into a $30.26 billion industry, with a 16.6% compound annual growth rate (CAGR). Numerous factors are contributing to this projected growth during the forecast period including an ever-growing global demand, advancements in format and distribution methods, a focus on multicultural representation, the presence of niche markets, and the power of social media. Key trends for this period include digitization and Internet-based platforms, worldwide attraction, cross-media adaptations, emergence of innovative genres and themes, and a rise in collaborations and crossovers.
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What are the most significant trends transforming the manga market today?
The rise of AI-created manga is an emerging trend in the manga industry. Manga authors rely increasingly on AI to expedite production and enhance the reader's experience. For instance, in March 2023, a Japan-based manga writer named Rootport launched the AI-version of Cyberpunk: Peach John, containing AI-generated images crafted with Midjourney, an online image generator based on AI technology. This AI solution has effectively shortened the time required to complete the work. The AI instrument facilitates the automatic creation of a full-colour manga from the ground up. The creators simply insert keywords and a rudimentary plot to produce a full-fledged manga with the help of this tool.
Which key market segments comprise the manga market and drive its revenue growth?
The manga market covered in this report is segmented -
1) By Content Type: Printed, Digital
2) By Genre: Action And Adventure, Sci-Fi And Fantasy, Sports, Romance And Drama, Other Genre
3) By Distribution Channel: Offline, Online
4) By Audience: Children And Kids (Aged Below 10 Years), Teenagers (Aged Between 10 to 16 Years), Adults (Aged Above 16 years)
Subsegments:
1) By Printed: Physical Volumes (Tankobon), Magazines and Anthologies, Collectible Editions
2) By Digital: Digital Manga (eBooks), Webtoons, Mobile App-Based Manga
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What regions are at the forefront of manga market expansion?
Asia-Pacific was the largest region in the manga market in 2024. The regions covered in the manga market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the leading players fueling growth in the manga market?
Major companies operating in the manga market include Shogakukan Inc., Bilibili Comics Pte. Ltd., Square Enix Holdings Co Ltd., Kadokawa Corporation, Kodansha Ltd, Shueisha Inc., Ohzora Publishing Co Ltd., DMG Entertainment, IDW Media Holdings Inc., Takeshobo Co Ltd., Akita Publishing Co Ltd., Yen Press LLC, VIZ Inc., Archie Comic Publications Inc., Houbunsha Co Ltd., Media Factory Inc., Tokyopop LLC, Lezhin Comics, Mag Garden Corporation, Hakusensha Inc., Futubasha Publishers Ltd., Digital Manga Inc., Seven Seas Entertainment Inc., Nihon Bungeisha Co Ltd., Gangan Comics, Ichijinsha Inc.
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What Is Covered In The Manga Global Market Report?
•Market Size Forecast: Examine the manga market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the manga market for a structured understanding.
•Key Players Overview: Analyze major players in the manga market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the manga market.
•Segment Contributions: Evaluate how different segments drive overall growth in the manga market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the manga market.
•Industry Challenges: Identify potential risks and obstacles affecting the manga market.
•Competitive Landscape: Review strategic developments in the manga market, including expansions, agreements, and new product launches.
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