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Dart arranges Brand Gallery for Panasonic

10-25-2016 05:10 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: D'ART DESIGN GRUPPE GmbH

Cameras or Micro-Four-Thirds-objectives can be tested single-handedly and with real photo models.

Cameras or Micro-Four-Thirds-objectives can be tested single-handedly and with real photo models.

From 19 to 23 of September 2016 Panasonic impressively documents its enthusiasm for the medium photography and moving pictures at the Photokina in Cologne. For that purpose, D’art Design Gruppe turns Panasonic’s corporate architecture into a brand gallery: Here, internationally renowned star photographers present their works as Panasonic’s ambassadors with the newest innovations of the Japanese electronics group.

Panasonic radiates sovereignty and dominance in hall 3.2 of the Photokina and leaves a strong and positive impression in the photo industry community that has gathered in Cologne. The corporate architecture that offers a high-quality and uniform design frame for the exhibited Panasonic products and was developed by Dart for all national leading trade fairs contributes to this impression. The architecture communicates from the brand to the product: Back-lit “brand panels” that were taken of the wall conspicuously define the 1,500 sqm large brand space. White “frames” constitute the equivalent; they structure the exhibition area. Here, the experienced expert visitors can discover Panasonic’s image world in all its depth and with all its details.

Panasonic Brand Gallery
The large frames are used as gallery walls at the Photokina, which respectively put an individual product or product topic into the context of real image projects. Presented on steles or in glass displays, the products function as exhibition objects. Leading technology, image quality and functionality of, amongst others, the Panasonic flagship Lumix are made visible by the hands of star photographers, artists or by the fair visitors themselves. Expressive photos and emotional images worlds on the gallery’s walls generate the creative, professional and fascinating context for Panasonic’s imaging products.

Shoot like a Star
Fair visitors can feel like star photographers thanks to the central arrangement with its own photo stage. Selected cameras or Micro-Four-Thirds-objectives can be tested single-handedly and with real photo models: Female models swing above the stage with a South Pacific scenery and make up the perfect motive for all photography fans. Panasonic’s in-house experts are present at technology and professionals counters in order to give comprehensive advice to visitors. Those, who want to have their cameras to be cleaned, can get this service for free for all Panasonic models.

The D’art Design Gruppe is one of the leading agencies for spatial communication in Germany, in which creative design skills are merged with interdisciplinary expertise. A recipient of numerous international design awards, the D’art Design Gruppe designs brand experience and adventure spaces for clients such as 3M, adidas, Amtico, Britax, C.H. Beck, Electrolux, Gabor, Gräfe und Unzer, Grundig, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth und Zaha Hadid.

D’art Design Gruppe GmbH
Inge Brück-Seynstahl (Director Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss
Fon: 02131 - 40 30 7 - 37 |

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