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Social Media Analytics Global Market Report 2024 To 2033 | International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind, Hootsuite Inc
Social Media Analytics Market Outlook
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According to The Business Research Company's, The social media analytics market size has grown exponentially in recent years. It will grow from $11.11 billion in 2023 to $14.1 billion in 2024 at a compound annual growth rate (CAGR) of 26.9%. The growth in the historic period can be attributed to proliferation of social media platforms, increasing user engagement, business embrace of social media, marketing and advertising evolution, influence of user-generated content, regulatory compliance and risk mitigation..
The social media analytics market size is expected to see exponential growth in the next few years. It will grow to $38.65 billion in 2028 at a compound annual growth rate (CAGR) of 28.7%. The growth in the forecast period can be attributed to privacy concerns and compliance, video and visual content analytics, employee advocacy programs, social media analytics in political campaigns, emotion and behavioral analytics.. Major trends in the forecast period include cross-platform analytics, e-commerce integration, geospatial and location-based analytics, emergence of niche social platforms, subscription-based analytics services..
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Market Drivers and Trends:
The surge in the number of social media users across the globe is contributing to the growth of the social media analytics market. The use of mobile, laptops, and computers with access to the internet has been increasing over the years. The internet has allowed people to communicate across international borders. Furthermore, social networking has aided people in expanding their networks, making new friends, advancing their professions, making connections, recruiting employees, and locating people with scarce abilities, all of which contributed to their popularity. For instance, according to a 2021 report by Backlinko, an SEO training firm, there were approximately 4.48 billion people actively using social media throughout the world in 2021, up nearly 13.13% from 3.69 billion in 2020. Therefore, the rise in the number of social media users across the globe is expected to drive the growth of the social media analytics market during the forecast period.
Product innovations have emerged as the key trend gaining popularity in the 5G chipset market. The major players in the market are developing innovative products for market growth. For instance, in June 2021, Samsung Electronics, a South Korea-based electronics company, developed 3GPP Rel.16 compliant chipsets, a range of next-generation 5G chipsets that deliver cutting-edge 5G technologies. The new chipsets consist of a second-generation 5G modem System-on-Chip (SoC), a third-generation mmWave Radio Frequency Integrated Circuit (RFIC) chip, and a Digital Front End (DFE)-RFIC integrated chip. These are designed to increase power efficiency, boost performance, and reduce the size of 5G solutions.
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• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
Major Key Players of the Market:
International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind, Hootsuite Inc., Talkwalker S. A., Oktopost Technologies Inc., Simplify360 Inc., Frrole Inc., Heuritech SAS, Salesforce Inc., Adobe Inc., Clarabridge Inc., Netbase Solutions Inc., Brandwatch Limited, Gooddata Corporation, Simply Measured Inc., Sysomos Inc., Sprout Social Inc., SAP SE, Unmetric Inc., Rival IQ Inc., Meltwater Us Holdings Inc., SpreadFast Inc., MetaQuotes Software Corp., Emplifi Inc. (Socialbakers), Sprinklr Inc., Synthesio Inc., Brand24 Inc., Qualtrics LLC, Cision Ltd., Zoho Corporation Pvt. Ltd.
Social Media Analytics Market 2024 Key Insights:
• The social media analytics market size is expected to see exponential growth in the next few years. It will grow to $38.65 billion in 2028 at a compound annual growth rate (CAGR) of 28.7%.
• Surge In Global Social Media Users Fuels Growth Of Social Media Analytics Market
• Technological Advancements Transforming The Social Media Analytics Market
• North America was the largest region in the social media analytics market in 2023
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