Press release
Social Media Analytics Market on Track for Strong Growth by 2031 | IBM Corporation, Meltwater, Hootsuite Inc.
Social Media Analytics Market
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What is the projected growth rate (CAGR) of the Global Social Media Analytics market from 2024 to 2031, and what is the market value expected to change by 2031?
The Global Social Media Analytics Market reached US$ 7.5 billion in 2022 and is expected to reach US$ 45.3 billion by 2030, growing with a CAGR of 22.4% during the forecast period 2024-2031.
Social media analytics refers to the process of collecting, measuring, and analyzing data from social media platforms to gain insights into audience behavior, engagement, and overall performance of social media activities. This practice involves tracking metrics such as likes, shares, comments, reach, impressions, and follower growth, as well as sentiment analysis to understand public perception of a brand or campaign. The insights gained from social media analytics help businesses and organizations make data-driven decisions regarding their marketing strategies, content creation, and audience targeting. By understanding what resonates with their audience, companies can tailor their messaging and improve customer engagement.
Key Developments:
❁ In July 2023, Intelligo, a provider of AI-powered background checks and risk intelligence tailored for the financial services sector, launched its new Social Media Analysis feature. This innovative tool offers an in-depth examination of adverse activities on individuals' public social media profiles, delivering a comprehensive overview of risk-related content. By leveraging advanced analytics and artificial intelligence, Intelligo's Social Media Analysis helps organizations identify potential risks associated with candidates or clients, enabling informed decision-making in compliance and risk management processes. This feature enhances the ability of financial institutions to conduct thorough due diligence by incorporating social media insights into their assessment frameworks.
List of the Key Players in the Social Media Analytics Market:
IBM Corporation, Meltwater, Hootsuite Inc., NetBase Quid, Inc., Qualtrics, Talkwalker Inc., Digimind, Sprout Social, Inc., Oracle Corporation and Brandwatch.
Research Process:
Both primary and secondary data sources have been used in the global Social Media Analytics Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.
Segment Covered in the Social Media Analytics Market:
By Component: Solutions, Services.
By Deployment: Cloud and On-Premise.
By Enterprise Type: Small and Medium-sized Enterprise, Large Enterprise.
By Function: Sentiment Analysis, Competitive Analysis, Hashtag Analysis and Others.
By Application: Sales & Marketing Management, Customer Experience Management, Risk Management & Fraud Detection and Others.
By End-User: BFSI, Media & Entertainment, Retail, IT & Telecom, Healthcare and Others.
Regional Breakout:
The global Social Media Analytics Market report focuses on six major regions: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa.
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Regional Analysis:
The global Social Media Analytics Market report focuses on six major regions: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa. The report offers detailed insight into new product launches, new technology evolutions, innovative services, and ongoing R&D. The report discusses a qualitative and quantitative market analysis, including PEST analysis, SWOT analysis, and Porter's five force analysis. The Social Media Analytics Market report also provides fundamental details such as raw material sources, distribution networks, methodologies, production capacities, industry supply chain, and product specifications.
**The full version of the report includes an in-depth analysis of emerging players and startups, which will provide valuable insights into the evolving market landscape and key strategies being adopted**
Chapter Outline:
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: key insights, key emerging trends, etc.
Chapter 3: Manufacturers competitive analysis, detailed analysis of New Zealand Food Testing and Certification manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 5 & 6: Revenue of New Zealand Food Testing and Certification in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: The main points and conclusions of the report.
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Frequently Asked Questions
What is the expected growth rate of the global market for the forecast period?
What are the key driving factors that are responsible to shape the fate of the Social Media Analytics market during the forecast period?
What will be the overall size of the market during the analysis period?
What are the prominent market trends which influence the development of the Social Media Analytics market across various regions?
Who are the key market players and the market strategies that have helped them to secure the leading position in the global market?
What are the challenges and threats that are likely to act as a barrier to the growth of the Social Media Analytics market?
What are the major opportunities that the companies can get to attain success in the world?
Contact Us -
Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com
About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.
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