Global Exhibition Market Outlook 2024: Key Players and Emerging Opportunities

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The new report published by The Business Research Company, titled Exhibition Global Market Report 2024 - Market Size, Trends, And Global Forecast 2024-2033, delivers an in-depth analysis of the leading size and forecasts, investment opportunities, winning strategies, market drivers and trends, competitive landscape, and evolving market trends.

As per the report, the exhibition market size has grown strongly in recent years. It will grow from $63.49 billion in 2023 to $67.10 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The exhibition market size is expected to see strong growth in the next few years. It will grow to $84.06 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%.

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What Is Driving The Growth Of The Global Exhibition Market?

Driving Growth In The Exhibition Market Through Expanding Arts And Cultural Industries
Growing arts and cultural industries are expected to propel the growth of the exhibition market going forward. The arts and cultural industry refers to a broad sector that encompasses activities and organizations involved in the creation, production, distribution, and promotion of cultural and artistic products and experiences. The growth of the arts and cultural industries is fueled by rising disposable incomes and changing spending patterns, allowing greater investment in cultural and artistic experiences. Exhibitions are vital for the arts and cultural industry as they provide a platform for showcasing and promoting artistic works, engaging the public, facilitating cultural exchange, offering educational opportunities, supporting market development, and strengthening community connections. For instance, in March 2024, according to the National Endowment for the Arts (NEA), a US-based government agency, the arts and cultural industry economy experienced a growth rate of 4.8% between 2021 and 2022. Therefore, growing arts and cultural industries will drive the exhibition market.

What Is The Key Trend In The Global Exhibition Market?

Advancements In Exhibition Planning With Mobile App Enhances Attendee Engagement And Streamlines Operations
Major companies operating in the exhibition market are focused on developing digitally advanced event and exhibition planning products, such as mobile applications (apps), to enhance attendee engagement, streamline operations, and offer innovative solutions for a seamless event experience. Mobile apps provide comprehensive tools for managing event schedules, exhibitor logistics, attendee registration, and interactive features to streamline the planning and execution of exhibitions and events. For instance, in November 2023, Simpleview, a US-based provider of marketing software, introduced the Eventsforce mobile app, designed as a cost-effective solution for tourism event organizations aiming to enhance attendee engagement. The app offers user-friendly features for attendees, exhibitors, sponsors, and organizers, including seamless integration with major association management systems (AMS) or customer relationship management (CRM) and event management systems, mobile and desktop access, advanced QR code scanning, and gamification tools to boost engagement.

How Is The Global Exhibition Market Segmented?
The exhibition market covered in this report is segmented -

1) By Exhibition: Traditional Exhibitions, Virtual Exhibitions, Hybrid Exhibitions
2) By Revenue Stream: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services
3) By Enterprise Size: Large Enterprise, Small And Midsize Enterprise (SME)
4) By Industry: Consumer Goods And Retail Sector, Hospitality Sector, ART Fuel Forum (AFF) And Energy Sector, Automotive And Transportation Sector, Industrial Sector, Entertainment Sector, Other Industries

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How Is The Competitive Landscape Of The Global Exhibition Market?
Major companies operating in the exhibition market are Reed Exhibitions, Informa Markets, GL Events, Ascential plc, MCH Group, Emerald Expositions, Messe München, Clarion Events, Fiera Milano SpA, NürnbergMesse, Artexis Easyfairs, Comexposium, dmg events, Hyve Group, Tüyap Fairs and Exhibitions Organization Inc., Koelnmesse, RAI Amsterdam, Fira Barcelona, Pico Global, Tarsus Group, Messe Düsseldorf, Messe Frankfurt, ITE Group

Contents Of The Global Exhibition Market
1. Executive Summary
2. Exhibition Market Report Structure
3. Exhibition Market Trends And Strategies
4. Exhibition Market - Macro Economic Scenario
5. Exhibition Market Size And Growth
…..
27. Exhibition Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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