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“New Horizons: Stunning Acquisitions for the New Year”

01-25-2008 04:40 PM CET | Arts & Culture

Press release from: International Poster Gallery

/ PR Agency: Fusco & Four
BOSTON – Discover “New Horizons” at International Poster Gallery on Newbury Street, an exhibition featuring a stunning array of recent additions to the Gallery’s collection. Poster categories range from travel & tourism to more tangible delights like food, fashion and other objects of desire. The newly acquired works, along with others from the gallery’s extensive collection, will be on view February 1 through March 14, 2008. The show is free and open to the public. Gallery hours are Monday through Saturday 10 am to 6 pm and Sunday noon to 6 pm. The Gallery is located at 205 Newbury Street in Boston. Call (617) 375-0076 or visit internationalposter.com for information.

Show highlights include:

>>Le Caire Heliopolis Palace Hotel, 1910, by Georges Dorival. The opening of the Suez Canal, followed by Thomas Cook’s innovative Desert Tours in the 1870s, popularized Egypt as a tourist destination for the adventurous rich. This beautiful poster was likely created for the opening of the Hotel Le Caire around 1910 in Heliopolis, a resort town built from the ground up by a Belgian industrialist named Baron Empain. When built, Heliopolis was in the desert seven miles from the center of Cairo. It lives on today as a thriving district of Cairo, home to cafes and nightclubs as well as Egyptian president Mubarak.

>>Cicli Fiat,
1910, by Plinio Codognato, one of the classics of Italian poster art. In this bicycle poster, using Roman mythology to his advantage, Codognato portrays Mercury affixing his wings to a bicycle while amply revealing his powerful Michelangelesque physique. Codognato would go on to create a remarkable series of posters for Fiat automobiles, one of which broke the record for the most expensive Italian poster of all time.

>>Samum, 1920, by Lowe. The exoticism of the Middle East is richly evoked in this advertisement for a German cigarette brand. The name is derived from a powerful wind that sweeps across the Sahara with fierce intensity. It is a stunning and sensual image, as evocative to Europeans ninety years ago as Marlboro cowboys are to Americans.

>>Dosenbach, 1930, by R. Lips. This 1937 poster of a little girl trying on her mother’s shiny high-heeled shoes evokes a sense of playful wonder. Every mother could relate to this adorable ad for long established, Dosenbach shoes of Switzerland. Founded in 1865 and still a prominent Swiss shoe and sporting goods manufacturer, Dosenbach here created as charming a poster as any from its more famous Swiss rival, Bally.

>>Einspuren – Spur Halten, 1963, by Hans Hartmann. The public safety announcement reaches a high level of clarity in this bold 1963 design by Berne's Hans Hartmann (1913-1991). Drivers and cyclists alike are urged to "stay in their proper lane" to avoid collisions. Along with the contemporaneous images of Mueller-Brockmann, this rare poster represents the best in this field.

“We’ve scoured the globe on our quest for rare and high quality posters. It’s a delight to hunt down these illusive masterpieces, which will delight neophyte and experienced collector alike,” comments owner and poster expert Jim Lapides.

Joshua Payne
Fusco & Four
fuscofour@aol.com
6173630405

In addition to gallery shows and special exhibitions, IPG’s award-winning website, www.InternationalPoster.com offers the largest, most comprehensive online collection of vintage advertising posters in the world. Originally launched in 1998, the site has undergone a recent renovation and now contains nearly 4,500 images accessible through a powerful search engine.

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