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Global Social Media Analytics Market 2024 : Trends, Business Growth And Major Driving Factors | International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind
Social Media Analytics Global Market Report 2024
As per the report, the social media analytics market size has grown exponentially in recent years. It will grow from $11.11 billion in 2023 to $14.1 billion in 2024 at a compound annual growth rate (CAGR) of 26.9%. The social media analytics market size is expected to see exponential growth in the next few years. It will grow to $38.65 billion in 2028 at a compound annual growth rate (CAGR) of 28.7%.
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Surge In Global Social Media Users Fuels Growth Of Social Media Analytics Market
The surge in the number of social media users across the globe is contributing to the growth of the social media analytics market. The use of mobile, laptops, and computers with access to the internet has been increasing over the years. The internet has allowed people to communicate across international borders. Furthermore, social networking has aided people in expanding their networks, making new friends, advancing their professions, making connections, recruiting employees, and locating people with scarce abilities, all of which contributed to their popularity. For instance, according to a 2021 report by Backlinko, an SEO training firm, there were approximately 4.48 billion people actively using social media throughout the world in 2021, up nearly 13.13% from 3.69 billion in 2020. Therefore, the rise in the number of social media users across the globe is expected to drive the growth of the social media analytics market during the forecast period.
Technological Advancements Transforming The Social Media Analytics Market
Technological advancement is a key trend gaining popularity in the social media analytics market. Technologies such as artificial intelligence (AI) in social media have the potential to revolutionize how brands market themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. It can automate many tedious tasks associated with social media management. For instance, in 2021, Facebook Artificial Intelligence Researchers have started to analyze and construct AI systems with human intelligence levels, which will not only aid in the advancement of AI technologies but also assist in the monitoring of hostile activity on the platform. Facebook is using an Al tool called Deep Text to monitor comments, posts, and any other data generated on Facebook in order to understand how people use various languages, slangs, acronyms, and exclamation marks in order to determine context.
The social media analytics market covered in this report is segmented -
1) By Component: Software, Services
2) By Deployment: On-Premise, Cloud
3) By Organization Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioural Analysis, Marketing Management
5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users
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Major companies operating in the social media analytics market report are International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind, Hootsuite Inc., Talkwalker S. A., Oktopost Technologies Inc., Simplify360 Inc., Frrole Inc., Heuritech SAS, Salesforce Inc., Adobe Inc., Clarabridge Inc., Netbase Solutions Inc., Brandwatch Limited, Gooddata Corporation, Simply Measured Inc., Sysomos Inc., Sprout Social Inc., SAP SE, Unmetric Inc., Rival IQ Inc., Meltwater Us Holdings Inc., SpreadFast Inc., MetaQuotes Software Corp., Emplifi Inc. (Socialbakers), Sprinklr Inc., Synthesio Inc., Brand24 Inc., Qualtrics LLC, Cision Ltd., Zoho Corporation Pvt. Ltd.
Contents of the report:
1. Executive Summary
2. Social Media Analytics Market Report Structure
3. Social Media Analytics Market Trends And Strategies
4. Social Media Analytics Market - Macro Economic Scenario
5. Social Media Analytics Market Size And Growth
…..
27. Social Media Analytics Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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