Press release
Visualiser Market Value Chain and Forecast 2015-2025
Visualisers or document cameras are gaining traction owing to their growing use in increasing the aesthetic appeal of presentations. Growing awareness among consumers, rising demand from tech enthusiasts, and increasing adoption of developed presentation techniques by business and educational organisations will continue to drive the growth of the visualiser market during the forecast period.
The latest advancements in camera technology are fuelling the demand in the global visualiser market. In 2016 , camera sensors present inside the latest document cameras are capturing a native image at a high resolution such as 720pHD (1280x720 pixels) or 1080pHD (1920x1080 pixels). Such an exceptional image quality for presentation purposes is creating a favourable hype for visualisers.
Market Dynamics
Use of visualisers as visual presenters in lecture halls or classrooms is growing.
Rising adoption of digital overheads for presentation purposes in conferences, meetings and training sessions of corporate organisations
Increasing demand for docucams for videoconferencing and telepresence tasks
Application of minute document cameras for telemedicine, x-ray display and telepathology systems in healthcare and medical industry
Ongoing replacement of epidiascopes and overhead projectors with document cameras and the ease of connecting to various projectors and portability of visualisers are other key factors driving adoption of visualisers.
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Latest technologies in camera and presentation are likely to aggregate features of a document camera. Projectors fitted with the document and native image capturing feature are likely to be developed in the near future. Developing lightweight and portable visualisers can help manufacturers gain a competitive edge in the market.
Global Visualiser Market Segmentation
The global market for visualisers is segmented on the basis of the type of camera used, the product type and the end-user consumers.
On the basis of thecamera type, the market is segmented into,
Digital visualiser camera
High-definition visualiser camera
On the basis of theproduct, the market is segmented into,
Portable Visualiser
Desk Visualiser
Ceiling Visualiser
On the basis of theend-users, the market is segmented into,
Enterprises
(Further sub-segmented into small scale, large scale & medium enterprises)
Educational Centers
(Further sub-segmented into colleges, schools, universities and private tuitions)
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Region-wise Outlook
The growth of the global visualiser market is highly concentrated in North America. Tech proliferation and improving business and educational techniques in the US and Canada will continue to fuel demand in North America. Europe will follow North America in terms of the market share, whereas Asia Pacific, Latin America and other developing regions are expected to witness a rise in the demand for visualisers and document cameras.
Key Companies
In the late 80s, companies such as WolfVision GmbH and ELMO EUROPE GmbH launched the first commercial document camera. Apart from WolfVision and ELMO, the key players in the global visualiser market are IPEVO Inc., Kony Inc., Hayamim Ava Sdn. Bhd., Genee World Ltd., Samsung Group, Optoma Europe Ltd., and Edu Assessment Pvt. Ltd., among others.
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