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DRM-free Trend Benefits AV Music Morpher Gold Users

01-18-2008 04:43 PM CET | IT, New Media & Software

Press release from: AVnex Ltd.

“The new DRM-free trend provides AV Music Morpher Gold 4.0 (AV MMG) lovers with smoother multimedia experience,” according to the AVnex Ltd. annual year-end report. As more and more major online digital music providers limit the use of Digital Rights Management technologies in their offerings, AV MMG users reported more fluency when they apply their own creativity to their tracks with the MMG software.

William Wilson, head of the Customer Service Department at AVnex, shared his findings; “In the case of Music Morpher Gold, about half of the requests for technological assistance received are from those who use the software with their DRMed songs. The unfortunate thing is they’re not fully aware of the limitations those technologies impose on their fair use, as well as the flawed nature of the DRM mechanisms. So whenever they’re stuck, they blame what’s immediately at hand: MMG 4.0. Thanks to the turn-around to DRM-free songs, AVnex is now cleared.”

For years the software company has had difficulties convincing its customers that many of the problems they have with AV MMG are actually DRM-related, rather than intrinsic to the software itself. Suggestions on double-checking the DRM policy of digital providers are usually greeted with hesitation from less IT savvy customers. Now with the return of DRM-free songs, starting with iTunes Store putting more DRM-free strains on sale in the fourth quarter of 2007, together with many non-DRM services such as eMusic, Audio Lunchbox, Dogmazic, Amazon, and Anthology Recordings, and many more to join the line; AVnex has been receiving significantly fewer requests for technological assistance for AV MMG 4.0 and hopes it can get the truth across.

While many of the major music labels and digital gurus forecast that DRM is about to pass into history as soon as summer 2008, the multimedia morphing leader AVnex is on track to make their Music Morpher series more compatible and versatile. “Who knows”, said Louise Anderson, the series Brand Manager, “We can’t be 100% sure that DRM will completely disappear, can we? So we’d better prepare for the worst. Avnex will continue to provide people with a more versatile, feature-rich product.”


AVnex Ltd.
POBox 27057
Nicosia, CY
Email: (attention to Corgan Loir)

About Music Morpher Gold 4.0

AV Music Morpher Gold 4.0, the latest offer in the Music Morpher series by AVnex, is an all-in-one solution for playing and real-time morphing audio streams in various formats from the noted mp3, to other formats including wma, wav, ogg, ape, aif, irc, au, and mp2. The software specifically features wave editing, multi-track mixing, advanced algorithms for vocal isolating and extracting, and audio format converting – a perfect substitute for Sound Forge, MusicMatch, and Windows Media Player altogether. Further information can be obtained at

About AVnex Ltd.

AVnex Ltd. practices its expertise in three core areas: Audio and Video Morphing Algorithms, Audio and Video Stream Interception, and Audio and Audio and Video Real Time Effecting. This dedication results in four main product series of Voice Changer Software, Audio Morphers, Video Morphers, and Webcam Morphers. More detailed information can be found at

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