How do schools buy?
Let’s take a few examples of different types of schools and school buyers and examine how each group buys from the private sector.
Academies – academy schools are only prevalent in England, not the rest of the UK, and have grown significantly in number over the last 5 years. The key thing to remember when looking at how academy schools buy is that they are free from local authority control. Academy schools can make their own purchasing decisions on things like catering facilities and grounds maintenance. So, if you are a catering supplier who previously had the mammoth (and potentially lucrative) task of becoming an approved local authority supplier, you are now able to go directly to the school to deal with them. Although the contracts may be smaller they are potentially easier to obtain. Academy schools buy in a different way, therefore, to many other types of school who are under the guidance of the local authority.
Independent schools – independent schools buy from the public sector as they see fit. The clue is in the name, and we will focus here on fee paying schools. They follow the national curriculum like all other schools, but beyond that independent schools are just that – independent. They choose which pupils they take in, they choose which teachers they employ, which subjects they offer, and most importantly, what they buy. Independent schools will almost always have a Bursar or Business Manager whose job it is to oversee the procurement process, and who would often be the first point of contact for any private sector looking to sell to independent schools. The second thing to note about how independent schools buy is that their annual budgets are much less strict. Public sectors schools buy according to a fixed budget, if they don’t spend it all they can be penalised the following year. As independent schools are run as commercial operations, this is not the case. They set their own budgets, which means these schools buy all year round, so you can sell to them all year round.
Maintenance staff – maintenance staff in schools buy according to a long term need, rather than the here and now. These school staff buy based on a long term requirement, and will often use the same supplier over and over again on fixed length contracts. Examples might be maintenance contracts they have with alarm companies, CCTV suppliers or gardening businesses. These can be potentially lucrative contracts to win as budget will be allocated to you for a couple of years rather than a one off payment for a one off supply. All UK schools buy these facilities and contracts from third party suppliers, and here a longer term view is required. You may not be able to knock on the facilities managers door and become the new alarm contractor, but a steady process of relationship building and a good inbound marketing strategy will help you win contracts with these school buyers.
Heads of department – heads of departments in schools buy according to a set budget, but unlike maintenance managers who will have long term contracts, these staff buy based on a fixed budget and a current need. They are more likely to buy school textbooks and learning resources according to current demand and current supply. Offering a head of department in a school the chance to buy a new book or a new interactive resource is far easier than trying to get a grounds manager to replace the CCTV system. If your product or service is aimed at these school buyers, then you should consider marketing to them at key budget intervals, such as the beginning and end of the school year. These buyers will always look to allocate 100% of their budget in order that it is maintained the following year and so these departments’ heads in schools buy according to what they need now.
In brief, schools buy in a variety of different ways. Indeed budget holders within schools buy in a variety of different ways, according to their needs and their budgets. It is worth considering therefore, who is your target, how do they go about making buying decisions, and what is the most effective way to become a supplier to them.
EdProcure is the UK’s largest online portal helping schools buy and private sector enterprises sell to schools.
34 New House
67-68 Hatton Garden
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release How do schools buy? here
News-ID: 350611 • Views: 983
More Releases from EdProcure
How to Market to schools
Every year the education budget in the UK is set to over £85billion and successive governments seem very keen on protecting this portion of their budget. The reasons for this are plenty but that’s not what we want to discuss here, it kind of doesn’t matter. What matters is how you get your business in front of school buyers, how you market to schools and how you make
The school procurement process
Schools, like all public sector bodies and larger private sector organisations, conduct their procurement according to budgets. These budgets are set at the top of the organisation’s tree and filtered down to the budget holders who have been given the responsibility to spend this money. Spend being the operative word. School procurement is a little bit like a communist society – spend it or lose it.
Help - there are no suitable schools near me!
Well, there probably are. You just don’t know how to find them. And your version of suitable and someone else’s version of suitable may just be totally different. Consider these 4 different parents and let’s ask them all the same question about the suitability of the local secondary schools. Parents 1 – their child is an outstanding learner and keen to embark on a successful career. There
How to find a school that’s right for your child
There comes a point when every parent goes through the process to find a school for their child. It can be a difficult process – you might have a different opinion on choice of schools than your child; you may be moving to a new area; or you may be looking at an independent, fee paying school for your child. Whatever the scenario, help is on hand to
More Releases for Academy
TechyKids Announces TK Academy!
Newmarket, On: TechyKids the market leader specializing in teaching computer programming and tech-based courses for kids, is excited to announce a new venture! Beginning in July 2020, TechyKids will be releasing TK Academy! TK Academy is an extension of their current program offerings with a focus on kids aged 13+. The first course being offered is Python. Why should kids learn Python? Python is recommended
Guruh's Coaching Academy - Dehradun
Guruh's Coaching Academy is a Dehradun based coaching academy helping students to prepare for entrance examinations to the best residential / boarding schools in & around Dehradun & North India. With an experience of over 12 years, Guruh's Coaching Academy has a success rate of 80% and has produced toppers various best boarding schools in north India for boys & girls, including in Welham Girls' School as well as The
CLICK ACADEMY: LOCOMOTIVE PROJECT
Julian Tuwim Locomotive poem was for the first time illustrated with pinhole photography. This outstanding example of children's literature has been published in London. Join us at one of our events and get a free copy of the book! For over 1000 years Poland had been a very multicultural society. Before World War II, Jewish society accounted for 10% of the overall population of Poland and 30% in most major
Click Academy: Locomotive Project
A pinhole photography exhibition at the Menier Gallery in London on 10-15th January 2011. Artists Marta Kotlarska, Anna Udowicka and Curator Olga Glazik from Polish group Click Academy who have collaborated with a group of Polish young people living in London in order to prepare illustrations for Julian Tuwim’s Locomotive poem. Pinhole photography is lens-less photography where a tiny hole replaces the lens. Light passes through the hole and an image
Banjara Academy Launches YouTube Channel
December 30, 2010: Banjara Academy, the Bangalore-based counselling services institution, has launched a YouTube channel and uploaded its first video for the leading online video community. The video has been made by a batch of students from Banjara Academy’s Diploma in Counselling Skills course and explores the varied dimensions of a custody battle case that was heard in the Karnataka High Court. The video may be viewed on http://www.banjaraacademy.org/news-and-events/special-banjara-events/custody-battle-case. The video
eRevMax Launches RateTiger Academy
eRevMax and XOTELS partner to develop knowledge for hoteliers in changing markets London, 22 March 2010 - eRevMax, hotel revenue management expert, and XOTELS, hotel management consultants, have partnered to offer a series of seminars and educational courses. RateTiger Academy will help hoteliers gain better control over travel channels in changing markets including pricing techniques, revenue management, competitor strategies and distribution management. The partnership plans to provide customized seminars as well