Finding the right Schools DirectoryEver wondered how schools and teachers buy goods and services from private enterprises?
Ever wondered how to crack the minefield that is selling to schools?
Looking to take advantage of a piece of the £83bn annual UK school spend?
There are literally scores of ways of developing relationships with schools and developing a presence to boost your sales within the sector. But what if you are just starting out, have limited budget, limited expertise, and need a helping hand.
There are a wide variety of directories out there on the internet, some big, some small, some free, some paid. The majority of these larger directories offer a great service to start ups to improve their SEO their link building, and their basic presence online. We all know of the Yell.coms, the Thomson webs, and Directory.com, but what about the specialist sites. The sites which go that little bit deeper into the specific market they are designed to help. Used right, these directories can give a massive boost to your brand presence in the target marketplace.
Take a look at schools. Go online, look for a schools directory. You won’t find many. Why? Because selling to schools is such a niche that there is only demand and space for a few. It is also very difficult to build up a directory in a niche market, so only the strongest get the visitors required to make it work on both sides.
Let’s take a look at how the Schools Directory works. In this example we will use this directory, EdProcure. EdProcure is the largest Schools Directory in the UK. There are over 3,500 businesses registered in over 100 different supplier categories. The directory is accessed daily by the 400,000 Teachers and Education decision makers on the EdProcure database. So, you could say it is big. It is big in a niche market, so it is powerful. Every supplier on the site registers in up to 10 of these 100+ categories (of course very few will choose all 10!), meaning the spread of options for a school buyer is immense. Their job is only to choose a category, and if they like, a location. The suppliers’ job is to tell the school buyers as much as possible about their business by creating a compelling profile. The result is that hundreds of quote requests flow from buyer to supplier every day, for minimal effort on everyone’s behalf.
Remember, if you are looking to get a foothold in the education marketplace and sell your goods and services to schools, then targeting the simplest and most efficient method from day one is vital to using your limited resources in the right way. A schools directory will achieve this for you so go take a look, search for the few that are out there in the selling to schools niche, and see how well they can work, and how powerful a tool they can be to promote your business into schools. £83bn is a lot of money to spend and sometimes schools need a helping hand finding you!
EdProcure - Matching buyers to suppliers in Education
34 New House 67-68 Hatton Garden London EC1N 8JY
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