Global Social Customer Relationship Management Market Growth Prospects, Future Industry Landscape 2033 | Microsoft Corporation, International Business Machines Corporation, Oracle Corporation

"The social customer relationship management market size has grown exponentially in recent years. It will grow from $98.04 billion in 2023 to $150.17 billion in 2024 at a compound annual growth rate (CAGR) of 53.2%. The growth in the historic period can be attributed to emergence of social media platforms, increasing customer expectations, rise of influencer marketing.

The social customer relationship management market size is expected to see exponential growth in the next few years. It will grow to $836.40 billion in 2028 at a compound annual growth rate (CAGR) of 53.6%. The growth in the forecast period can be attributed to rise of conversational marketing, omnichannel integration, privacy and data security measures. Major trends in the forecast period include hyper-personalization, AI-driven social insights, mobile-centric solutions, integration with augmented reality (AR) and virtual reality (VR), social commerce integration.

Market Overview -
Social customer relationship management (CRM) refers to businesses' strategies or processes to engage with and manage relationships with customers through social media platforms. It involves integrating social media data with traditional customer relationship management systems to provide insights into customer interactions, improve engagement quality, and foster communication with customers through social networking sites.

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Impact Of Rising Social Media Adoption On Social Customer Relationship Management Market
The rising adoption of social media is expected to propel the growth of the social customer relationship management market going forward. Social media refers to online platforms and websites that enable users to create, share, and exchange content and participate in social networking. The adoption arises because of its connectivity and communication, self-expression and creativity, mobile accessibility, rising entertainment, and business interactions. Social media leverages customer relationship management to help businesses connect better with customers, improve the brand image, and make customers happier and more loyal. For instance, in February 2022, according to reports published by Avacado Social, a UK-based social media firm, the total number of social media users in the UK increased by 424 million in 2021, an increase of 10% compared to 2021. Therefore, the rising adoption of social media is driving the growth of the social customer relationship management market.

Competitive Landscape -
Major companies operating in the social customer relationship management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc, Adobe Inc, SAS Institute, ReplyApp Inc., HubSpot Inc, Pegasystems Inc, Zendesk, Zoho Corporation, Verint Systems, RWS Holdings, monday.com, Freshworks Inc, Sprout Social Inc, Brandwatch, Jive Software Inc, Agora Media SAS, Bitrix Inc., Act-On Software Inc., VanillaSoft Inc., Insightly Inc., Clarabridge

Revolutionizing Customer Relationship Management For Growing Businesses
Major companies operating in the social customer relationship management market focus on developing innovative technological solutions, such as Pro Suite CRM solutions, to help growing businesses maximize their CRM capabilities. This solution is a comprehensive software platform that integrates various tools and functionalities within a single system to streamline customer relationship management processes effectively. For instance, in March 2024, Salesforce Inc., a US-based software company, launched the Pro Suite, an enhanced all-in-one CRM solution tailored for growing businesses. This suite integrates CRM, AI, data, and trust to help companies to transform their operations effectively. This solution is designed to address the challenges faced by small businesses in setting up, customizing, and effectively using CRM systems. Additionally, it provides features including marketing campaign templates, lead and deal management, faster case resolution, knowledge management, and personalized customer experiences across marketing, sales, and service. Overall, it is a good option for growing businesses that require a comprehensive CRM solution to manage customer relationships and streamline operations.

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Key Segments -
The social customer relationship management market covered in this report is segmented -
1) By Deployment Model: Cloud, On-Premises
2) By Functionality: Built-In Social CRM, Standalone Social CRM
3) By Organization Size: Small And Medium Sized Businesses (SMBs), Large Enterprises
4) By Application: Sales Automation, Marketing, Customer Service And Support, Other Applications
5) By End Users: Information Technology And Telecom, Healthcare, Banking, Financial Services And Insurance (BFSI), Retail And E-Commerce, Education, Government, Hospitality, Transportation And Logistics, Manufacturing, Other End Users

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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