2024 Global Water Purifiers Market Size, Share, Trends And Growth Analysis Report | LG Electronics Inc., Panasonic Corporation, Pentair PLC, DuPont, Coway Co. Ltd., Unilever N.V

"The water purifiers market size has grown strongly in recent years. It will grow from $32.47 billion in 2023 to $34.84 billion in 2024 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to increasing health awareness, technological advancements in water purifiers, economic growth in emerging markets, rise in disposable income, growing population, growing urbanization and government initiatives for pure water.

The water purifiers market size is expected to see strong growth in the next few years. It will grow to $47.23 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to scarcity of safe water, growing awareness of water-borne diseases, and growing water pollution levels. Major trends in the forecast period include investing in developing internet of things (iot) enabled water purifiers to capitalize on the changing consumer trends and to increase revenues, manufacturing solar powered water purifiers to reduce the environmental footprint of the products, developing customizable water purifiers to the growing popularity of these products and to increase revenues, collaborating or partnering with other companies to provide innovative products or post purchase services, and m&a growth strategies to expand the customer base and their geographic markets.

Market Overview -
Water purifiers are the devices used to purify water from biological contaminants, toxins, harmful chemicals & gases, and other impurities such as solid particles so that it can be safe for drinking. It also decreases the level of hazardous pollutants in it and makes it suitable for industries before releasing it into the water bodies.

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Addressing Water Scarcity Is Driving The Water Purifier Market
The scarcity of safe water is contributing to the growth of the water purifier market. According to the United States National Ocean Service, about 97.0% of the water on earth is salt water and the remaining 3.0% is available in the form of ice, vapor, groundwater, and freshwater sources. Factors such as growing industrialization, urbanization, and increased population are contaminating water with harmful contaminants. Contaminants in water can be found in the form of disinfection by-products, solvents and pesticides, arsenic, and others. Also, depleting water sources further adds to the safe water crisis across the globe. Water must be treated or purified before use and this is done by the water purifiers. In October 2020, according to a water quality report published by the Center for American Progress, more than 80,000 miles of rivers and streams are labelled as impaired due to nutrient pollution, and over 2.5 million acres of ponds, reservoirs and lakes are unsafe due to nutrient pollution in US. Therefore, the rise in the scarcity of safe water is expected to boost the demand for water purifiers over the forthcoming years.

Competitive Landscape -
Major companies operating in the water purifiers market report are LG Electronics Inc., Panasonic Corporation, Pentair PLC, DuPont, Coway Co. Ltd., Unilever N.V., Whirlpool Corporation, The 3M Company, Brita, Culligan International Company, Kent RO, Xiaomi, Livpure, Midea Group, Shenzhen Angel Drinking Water Equipment Co. Ltd, Litree Purifying Technology Co. Ltd., Origin Water, Veolia UK, Suez Water Purification Systems Ltd, Luberon Water Technologies, Pure Aqua Inc, Carbo Tech, Aquaphor, Ecosoft, Barrier Water Filters, Petros Water, Ekodar, EuroClean, Kinetico Water Systems, Aquatech, A.O. Smith Corporation, GE Appliances, Salher, Genesis Water Technologies, Kent, Aqua Care, Aquaguard

Iot-Enabled Water Purifiers Connecting Innovation With Clean Water
The increased usage of internet of things technology (IoT) enabled water purifier is an emerging trend in the water purifiers market. The Internet of Things is a network that contains interrelated physical components which can be accessed using the internet for collecting and exchanging data. In water purifiers, the Internet of things is used to give information on the water quality, life of the filters, total dissolved solids levels, and service support. For instance, MI (Xiaomi), a Chinese smartphone manufacturer recently launched the Mi Smart Purifier which is app-enabled and can be linked to the Xiaomi Home app. The app gives the data of total dissolved solids (TDS), and remaining filter life. Most of the recent products nowadays are enabled by the internet of things, so it is expected to be an emerging trend in the water purifiers market.

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Key Segments -
The water purifiers market covered in this report is segmented -

1) By Technology Type: RO Water Purifier, UV Water Purifier, Gravity-Based Water Purifier
2) By Portability: Portable, Non-Portable
3) By Device Type: Wall Mounted, Countertop And Tabletop, Faucet-mounted, Under-The-Sink (UTS)
4) By Distribution Channel: Retail Stores, Direct Sales, Online
5) By End-User: Industrial, Commercial, Household

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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