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Social Media Management Market worth $98.94 billion by 2030, growing at a CAGR of 24.40% - Exclusive Report by 360iResearch
Social Media Management Market | 360iResearch
The Global Social Media Management Market to grow from USD 21.45 billion in 2023 to USD 98.94 billion by 2030, at a CAGR of 24.40%.
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Social media management platform helps interact with the target audience and spread content across social media channels such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Social media management platforms have the potential to offer new opportunities for companies to increase their reach and visibility. This software also helps companies to measure and manage data gathered from all sorts of social platforms to analyze the reach of their data to the number of people, companies, or users and whether or not the targeted audience is appropriately engaging with the content. The end-users such as BFSI, retail, eCommerce, healthcare, telecom & IT, media & entertainment, and manufacturing are adopting social media software to reach their customers and be available on every social media platform. The growing need for businesses to advance their connections with customers is driving the growth of the social media management market. The growing preference for easy access and shorter forms of entertainment and media is expanding the usage of social media platforms. The data privacy and security issues with social media platforms are hampering the adoption across various end-use industries. The continuous incorporation of cutting-edge technologies such as AI, machine learning, and data analytics within social media platforms presents promising avenues for the expansion of the social media management market.
The continuous increase in the adoption of smartphones and increasing digitalization across the countries in Asia-Pacific is creating a potential for the growth of social medial management market in the region. According to the GSM association, smartphone adoption is expected to reach 84% in India, 89% in Indonesia, 84% in Australia, 83% in Japan, 87% in Malaysia, 89% in Singapore, and 90% in South Korea by 2025. The increase in the number of small and medium enterprises and their efforts to provide excellent customer service is creating a platform for the growth of the social media management market in EMEA. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses, which account for more than half of Europe's GDP and are critical in adding value to every economic sector. The ongoing efforts by native market players to develop advanced social media management platforms across the Americas are expected to benefit the growth of the market in the region. For instance, in September 2022, Khoros and Talkwalker partnered to provide brands with world-class social media management, intelligence, and deep listening experience. The partnership enabled to combine the deepest intelligence with powerful engagement within the Khoros & Talkwalker platforms.
Market Segmentation & Coverage:
This research report categorizes the Social Media Management Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Component, market is studied across Services and Solutions. The Services is projected to witness significant market share during forecast period.
Based on Deployment Model, market is studied across Cloud and On-Premise. The Cloud is projected to witness significant market share during forecast period.
Based on Enterprise Size, market is studied across Large Enterprises and Small & Medium Enterprises. The Large Enterprises is projected to witness significant market share during forecast period.
Based on Application, market is studied across Competitive Intelligence, Customer Experience Management, Risk Management & Fraud Detection, and Sales & Marketing Management. The Customer Experience Management is projected to witness significant market share during forecast period.
Based on Industry Vertical, market is studied across BFSI, Government & Public Sector, Healthcare & Life Science, IT & Telecom, Manufacturing, Media & Entertainment, Retail & eCommerce, and Travel & Hospitality. The Manufacturing is projected to witness significant market share during forecast period.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Asia-Pacific is projected to witness significant market share during forecast period.
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FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Social Media Management Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the Social Media Management Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the Social Media Management Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Altorise Ventures Pvt. Ltd., Buffer, Chatmeter, Inc., Cision US, Inc., Cloud Campaign Inc., Constant Contact, Inc., ContentStudio Inc., CreatorIQ by SocialEdge, Inc., Digimind, Digital Air Strike, Inc., Eclincher, Inc., Emplifi Inc., Fiverr International Ltd., Google LLC by Alphabet Inc., HeyOrca Inc., Hootsuite, HubSpot, Inc., International Business Machines Corporation, KAWO Technology Limited, Khoros, LLC, Later by Victory Square Media Inc., Loomly, Inc., MavSocial, Meltwater, NetBase Quid, Inc., Ocoya, Oktopost Technologies Inc., Onlypult, Oracle Corporation, Promo Republic, Qualtrics LLC, Salesforce, Inc., Semrush, Sendible Limited, SharpSpring, Simplified by IDG Communications, Inc., Slate Digital Inc., SOCi, Inc., SocialBee, SocialPilot Technologies Inc., Socinova, Sprinklr, Inc., Sprout Social, Inc., Swat.io GmbH, Synthesio, Inc., Talkwalker Inc., Thryv, Inc., Vendasta Technologies Inc., Vista Social LLC, and Zoho Corporation Pvt. Ltd..
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Social Media Management Market, by Component
7. Social Media Management Market, by Deployment Model
8. Social Media Management Market, by Enterprise Size
9. Social Media Management Market, by Application
10. Social Media Management Market, by Industry Vertical
11. Americas Social Media Management Market
12. Asia-Pacific Social Media Management Market
13. Europe, Middle East & Africa Social Media Management Market
14. Competitive Landscape
15. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Social Media Management Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Social Media Management Market?
3. What is the competitive strategic window for opportunities in the Social Media Management Market?
4. What are the technology trends and regulatory frameworks in the Social Media Management Market?
5. What is the market share of the leading vendors in the Social Media Management Market?
6. What modes and strategic moves are considered suitable for entering the Social Media Management Market?
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About 360iResearch
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