Press release
Global Feminine Wipes Market Comprehensive Study: Forecasted Market Size And Growth Rate
Feminine Wipes Market
The Business Research Company offers in-depth market insights through Feminine Wipes Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.
Market Size And Growth Forecast:
The feminine wipes market size has grown strongly in recent years. It will grow from $2.07 billion in 2023 to $2.24 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to hygiene and convenience, increased women's health awareness, urbanization and busy lifestyles, advertising and marketing, demographic changes.
The feminine wipes market size is expected to see strong growth in the next few years. It will grow to $3.07 billion in 2028 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to health and wellness trends, customization and personalization, online retail and subscription services, eco-friendly packaging, inclusive product design. Major trends in the forecast period include ph-balanced formulas, sensitive skin formulas, sensitive skin formulas, flushable wipes, promotion of feminine health education.
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Market Segmentation:
The main types of feminine wipes are ordinary and sanitary. Ordinary wipes refer to feminine wipes made using materials such as cotton, wool, polyester, and sometimes a mix of materials that are used suitable to use for everyday purposes. The age group that uses feminine wipes include 5 - 15 years, 16 - 30 years, 31 - 45 years, 46 - 60 years, and 61 and above. The distribution channels of feminine wipes include supermarkets and hypermarkets, convenience stores, pharmacies and drugstores, and online, and other distribution channels.
Major Driver - Menstrual Hygiene Awareness To Drive Growth In The Feminine Wipes Market
Growing education on menstrual hygiene among the female population is expected to propel the growth of the feminine wipes market going forward. Menstrual hygiene is a hygienic approach during menstrual cycle that can prevent women from infection in the reproductive and urinary tract. Education on menstrual hygiene among the female population helps the feminine wipes market by protecting dignity, building confidence, and strengthening sexual and reproductive health. For instance, in May 2022, the World Health Organization, a Switzerland-based specialized agency of the United Nations responsible for international public health, calls on countries to redouble efforts to strengthen menstrual hygiene measures in schools to control adverse health outcomes. Therefore, this increased awareness of menstrual hygiene among the female population is expected to boost demand for growth of the feminine wipes market during the forecast period.
Competitive Landscape:
Major companies operating in the feminine wipes market include Albaad Massuot Yitzhak Ltd., Corman SpA., LA Fresh Group Inc., Guy & O'Neill Inc., Healthy Hoohoo Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Edgewell Personal Care Brands LLC, Johnson & Johnson, Unicharm Corporation, Essity AB, Nice-Pak Products Inc., Rockline Industries Limited, Diamond Wipes International Inc., Meridian Industries Inc., Body Wipe Company LLC, DUDE Products Inc., SweetSpot Labs LLC, Goodwipes Products Inc., Rael Inc., The Honey Pot Company Inc., Cora Health Inc., L. Organic Cotton LLC, Maxim Hygiene Products LLC, Natracare LLC, Seventh Generation Inc., The Honest Company Inc., PureTouch Skin Care Inc., Summer's Eve
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Top Trend - Rising Consumer Demand Enhance Feminine Wipes Market
The shift in consumer preferences towards innovative and organic products is an emerging trend gaining popularity in the feminine wipes market. Organic feminine wipes are manufactured using bio-degradable and natural products and do not contain any harsh chemicals. This has led to more women preferring to use organic feminine wipes. For instance, in 2021, according to a survey conducted by Aditi organic certifications Pvt Ltd., an Indian based- government-accredited organic certifications agency, of the 550 consumers participating in the survey from 5 metro cities in India, 62% of consumers reported that they buy organic products frequently. This indicates that more consumers are interested in using organic products.
The Table Of Content For The Market Report Include:
1. Executive Summary
2. Feminine Wipes Market Characteristics
3. Feminine Wipes Market Trends And Strategies
4. Feminine Wipes Market - Macro Economic Scenario
5. Feminine Wipes Market Size And Growth
…..
27. Feminine Wipes Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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The Business Research Company (www.thebusinessresearchcompany.com) is a market intelligence firm that pioneers in company, market, and consumer research. Located globally, TBRC's consultants specialize in various industries including manufacturing, healthcare, financial services, chemicals, and technology. The firm has offices located in the UK, the US, and India, along with a network of proficient researchers in 28 countries.
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