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Press Releases from Mumpower (3 total)

Mumpower Wins Three New Brand Partnerships - Cementing Position As Industry Lead …

Mumpower, Australia's leading marketing agency representing brands that speak to Mums, proudly announces three new partnerships with category leaders: Hippo Blue, Kip McGrath, and Only Organic. These strategic collaborations further strengthen Mumpower's unwavering commitment to educate, empower and enable mum-centric businesses to grow faster. With a shared dedication to creativity and excellence, these long-term partnerships will deliver a combination of Growth Marketing Solutions including Market Research Consumer Insights, User Generated

Mums changing the world one CleanLIFE wipe at a time.

CleanLIFE is on a mission to refresh personal, baby and home hygiene solutions of Australian-made, plastic-free wipes and has chosen Mumpower, Australia's leading agency shaping brands that speak to Mums, to join their cause and drive this movement with Australian families over the coming year. Given that Mums trust the recommendation of other Mums more than any other medium, Mumpower will collaborate with their vast network of Mum Shoppers and

Empowering Mums of today to shape the brands of tomorrow.

Today's Mums are completely overwhelmed by brand choices on their supermarket shelves, retail stores, Instagram feeds and everything in between. Brand loyalty is diminishing as these women are on a continuous quest to find 'the next best thing' to satisfy her and her family's needs. In a world where a Mum's endorsement is sales gold, what's turning her away? Not enough brands are actively involving mothers, still largely in charge of

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