Homy Context for “Schüco LivIng” at Fensterbau Frontale Fair

Nuremberg/ Neuss, March 2016: D’art Design Gruppe (Dart) arranged the brand architecture for Schüco at the Fensterbau Frontale Fair in Nuremberg around the new PVC-U system generation “Schüco LivIng”.

The Schüco fair design by Dart for the BAU 2015, which was awarded with the iF design award, serves as visual parenthesis for the fair appearance at the Fensterbau Frontale Fair 2016. Thereby, the stand registers the considerable increase of visitors by 75 % compared to 2014. The trade fair for international innovations for windows, doors and façades takes place every two years and offers just the right stage for the new PVC-U system generation by Schüco. It is arranged in a central accessible cube on a total stand area of 500 sqm. By highlighting the most important system properties, the two target groups – B2B und B2C – are convincingly addressed with the contents. In the cube’s interior, trading customers find key words like gasket technology, flexibility, functionality, efficiency. On the outer wall of the “LivIng” arrangement, aspects like energy efficiency, security, comfort and design take up the requirements of the end consumer.

Altogether, the brand space visualizes this year a universally homy and design-oriented atmosphere. This highlights the orientation of the product launch campaign towards the end consumer, graphically and architectonically: large graphics show people in “scenarios of well-being”, the central cube is complemented design-wise by fitting living accessories, the catering area is openly arranged and separated by medium-high, planted spatial elements. Behind the bar, there are colour-wise selected accessories in open shelf-systems, which are stand-high; a suite consisting of cosy armchairs invites to sit and linger. In the adjacent stand area there are exhibits from a wide range of Schüco products.

The D’art Design Gruppe is one of the leading agencies for spatial communication in Germany, in which creative design skills are merged with interdisciplinary expertise. A recipient of numerous international design awards, the D’art Design Gruppe designs brand experience and adventure spaces for clients such as 3M, adidas, Amtico, Britax, C.H. Beck, Electrolux, Gabor, Gräfe und Unzer, Grundig, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth und Zaha Hadid.

D’art Design Gruppe GmbH
Inge Brück-Seynstahl (Director Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss
Fon: 02131 - 40 30 7 - 37
pr@d-art-design.de | www.d-art-design.de

This release was published on openPR.