Dart Plans Reebok Shop-in-Shops in Germany, Austria and Switzerland

Zurich/ Neuss, March 2016: As a partner for retail, D’art Design Gruppe (Dart) assumes the planning and implementation of sales areas for the sports brand Reebok. The newest shop-in-shop is located in Zurich in the renowned department store Jelmoli.

Dart as a retail-supplier and the sportswear manufacturer have already been cooperating successfully since the beginning of 2015. As “preferred supplier” Dart could establish itself as permanent partner with Reebok and will support the sports brand in the development of its stationary retail activities in Germany, Austria and Switzerland. The Zurich shop-in-shop that is located on the fourth floor of the brand department store Jelmoli is the newest successfully implemented project in this context.

There, Reebok unites the topics fitness with its Reebok Classics lifestyle collection. Zurich was the first venue, were the presentation as well as the classics shoes and the whole shop system (FitHub) were combined and installed in such a way. Reebok’s own FitHub shop system is inspired by the fitness thought and conveys this message with design elements from the gymnastics area. Climbing ropes, chin-up bars, wall bars and jump boxes emotionally charge the shop system. The Reebok Classics are arranged in front of a simulation of a brick wall and create an exciting space together with the fitness and training goods opposite to it. At the centre of this arrangement, there are the highlight products, prominently arranged in a variable shop system. Mannequins in functional training positions optically complement the FitHub system.

Thanks to its presence in the Jelmoli, the leading premium department store in Switzerland with its more than 180 years of history, Reebok fortifies its own brand position amongst the competition and fulfils the end customers wish for urbanity and central presence.

Facts and Figures
Project: Reebok, Shop-in-Shop
Customer: adidas AG, Brand Reebok
Concept and Realisation: D’art Design Gruppe GmbH
Design: TRC
Venue: Zurich, Switzerland
Size: 35 m²

Photos
We are happy to provide you with high resolution images in printable resolution for the topical coverage. Since the name of the photographer is binding for the usage of the images, please send your request to: pr@d-art-design.de.
The mentioning of copyright for the usage of images is binding: Lukas Palik, Dusseldorf.

The D’art Design Gruppe is one of the leading agencies for spatial communication in Germany, in which creative design skills are merged with interdisciplinary expertise. A recipient of numerous international design awards, the D’art Design Gruppe designs brand experience and adventure spaces for clients such as 3M, adidas, Amtico, Britax, C.H. Beck, Electrolux, Gabor, Gräfe und Unzer, Grundig, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth und Zaha Hadid.

D’art Design Gruppe GmbH
Inge Brück-Seynstahl (Director Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss
Fon: 02131 - 40 30 7 - 37
pr@d-art-design.de | www.d-art-design.de

This release was published on openPR.