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Würth Surprises Shopper with Premium Pop-Up Stores

04-28-2016 12:57 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: D'ART DESIGN GRUPPE GmbH

With the opening of the first temporary brand store at Breuninger in Stuttgart, the brand Würth strikes a new path.

With the opening of the first temporary brand store at Breuninger in Stuttgart, the brand Würth strikes a new path.

Neuss, April 2016: With the opening of the first temporary brand stores at Breuninger in Stuttgart, the brand Würth strikes a new path. Würth sees itself as guarantor for quality, user-friendliness and innovative approaches to solutions in the area of assembly technology. With its first brand store by the name of “Würth Family Store”, the company aims to strengthen its values in the end-customer business, too. The store concept for the “Würth Family Store” was developed by D’art Design Gruppe GmbH (Dart) from Neuss.

So far, products by Würth could only be bought by traders. That has changed with the “Würth Family Store”: Würth is presenting its first Pop-up-Store at Breuninger in Stuttgart in the best shopping location until the end of May 2016. “The store particularly addresses customers, who are ambitious and passionate hobby craftspeople in their leisure time and are looking for the best tools, machines and working equipment,” explains Norbert Heckmann, spokesman of the management of Adolf Würth GmbH & Co. KG. The store, which was arranged by Dart, is a 60 square metres large life-style area that is integrated into the menswear area at Breuninger on the 2nd floor and is open to all customers.

In timeless elegance combined with a rustic touch, the Würth Pop-Up-Store perfectly melts into the environment of the premium department store. Equipped with a work bench in concrete optics, trunks with first marks of a saw and the exhibited tools, the temporary sales area astonishes Breuninger customers with an unexpected shopping experience. This moment of surprise constitutes a win-win situation for both enterprises – Breuninger and Würth – because pop-up-stores are popular among all end costumers. These temporary brand areas can increase the shopping experience. At the same time, such pop-up-store concepts allow businesses, which are not embedded in retail, to start test balloons or established brands to implement creative and unusual brand concepts that stand out from classic brand communication. Würth and Breuninger present a new successful “Joint Venture” with the “Würth Family Store” in Stuttgart.

The D’art Design Gruppe is one of the leading agencies for spatial communication in Germany, in which creative design skills are merged with interdisciplinary expertise. A recipient of numerous international design awards, the D’art Design Gruppe designs brand experience and adventure spaces for clients such as 3M, adidas, Amtico, Britax, C.H. Beck, Electrolux, Gabor, Gräfe und Unzer, Grundig, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth und Zaha Hadid.

D’art Design Gruppe GmbH
Inge Brück-Seynstahl (Director Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss
Fon: 02131 - 40 30 7 - 37
pr@d-art-design.de | www.d-art-design.de

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