Press release
Digital Marketing Industry stats 2024
digital marketing industry, digital marketing Trends
Market Size and Growth:
The global digital marketing industry is expected to reach $807 billion by 2026, growing at a compound annual growth rate (CAGR) of 13.9%.
The U.S. digital marketing industry is currently estimated at $155.3 billion.
Social media ad spending alone is set to top $230 billion in 2024.
Mobile Domination:
65% of all web traffic now comes from mobile devices.
By 2026, 69% of ad spending will be through smartphones.
40% of marketers prioritize mobile-friendly website design.
Social Media Mania:
4.9 billion people use social media globally (that's over 60% of the world's population!).
97% of digital consumers have used social media within the last month.
On average, social media users spend over 2 hours a day on these platforms.
42% of marketers already use TikTok, and 56% plan to increase their investment in the platform.
Beyond Social:
Email marketing has an average ROI of 4400%, making it a powerful tool.
Video content has a direct and favorable impact on sales for 81% of marketers.
Companies that blog get 55% more web traffic, demonstrating the importance of content marketing.
Job Market:
Digital marketing is one of the hottest job markets, with 860,000 job openings in the U.S. alone.
The "Digital Marketing Specialist" role is in high demand, with a projected growth rate of 32.1% by 2028.
These are just a few of the many exciting stats about the digital marketing industry. With its rapid growth and diverse opportunities, it's a great time to get involved!
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Marketing Fundas is a leading digital marketing agency in India that has set new benchmarks in the industry with its result-oriented services. We all know that Digital Marketing has been an integral part of strategic marketing campaigns for both big and small companies. The lightning- fast internet connections have connected this world.
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