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Innovative Brochure Wins Recognition from The Nationals 2008

The award-winning brochure for Tetherwind at The Preserve at Chino.

The award-winning brochure for Tetherwind at The Preserve at Chino.

Imagine a place where cares simply float away. Where perfect days give way to serene nights. And beautiful parks give everyone a place to play.

This feeling of euphoria is behind the award-winning brochure for Tetherwind at The Preserve at Chino by L&A Marketing and Advertising, Inc.

Soaring with inspiration, the kite-shaped brochure won a 2007 Laurel Award by the Inland Empire Sales and Marketing Council (IESMC). Now it is being recognized with a Regional Award by the National Sales and Marketing Council (NSMC) as part of The Nationals 2008 awards.

NSMC is recognizing the Tetherwind brochure as the “Best Brochure for a Community Priced Under $400,000” in its region. The council is a part of the National Association of Home Builders. The annual regional awards cover 10 regions throughout the nation.

“It’s an honor to receive recognition from NSMC and to be honored alongside some of the best in the industry,” said Elliot Light, president of Irvine-based L&A Marketing and Advertising. “This past year, the L&A team really pulled together to help our clients in the homebuilding industry face a challenging market slowdown.

“The Tetherwind brochure, a local and regional award winner, is a prime example of the agency’s quality work. When the entire agency works together for the greater good of our clients and their consumers, everyone wins. At L&A, our dedicated professionals truly understand the industries we serve and what it takes to help our clients come out on top.”

The Tetherwind brochure for Shea Homes also won the 2007 Laurel Award for “Best Brochure for a Community Priced $399,001 to $599,000.” A second Laurel Award recognized the agency’s entire spectrum of Tetherwind work as “Best Graphic Continuity.”

IESMC presents the annual awards to recognize homebuilding excellence in Riverside and San Bernardino counties.

The unique Tetherwind brochure and other creative materials are a reflection of the whimsical community logo. Also the work of L&A, the logo shows a child flying a kite on a perfect, windy day.

The logo takes its inspiration from Van Gogh’s famous Starry Night painting.

L&A Marketing and Advertising is conveniently located off I-405 and Jamboree Road at 17461 Derian Avenue, Suite 204, Irvine, CA 92660.

For more information, please contact President Elliot Light at (949) 660-1180 or elliot@lightassoc.com, or visit the agency online at www.LightAssoc.com.

An award-winning, full-service ad agency in Southern California, L&A has built a solid reputation for prompt, hands-on service tailored to the individual needs of each client and project. The privately owned agency emphasizes research-driven, cost-effective strategies to create multimedia advertising campaigns, develop or redevelop a brand, produce events and build a loyal customer base for new or existing products.

The firm’s diverse clientele include national and regional homebuilders, financial services companies and manufacturers. Pro-bono work benefits organizations such as HomeAid Inland Empire.

L&A is a member of the Building Industry Association’s Sales and Marketing Council, the American Marketing Association and the Strategic Marketing Network.

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