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L&A Marketing and Advertising Receives 6 Prestigious Laurel Nominations

Director of Client Services Rita Kelly and Director of Operations Keri Flores at L&A Marketing and Advertising, Inc.

Director of Client Services Rita Kelly and Director of Operations Keri Flores at L&A Marketing and Advertising, Inc.

Following an impressive year with three Laurel Award wins in 2007, L&A Marketing and Advertising, Inc. is now nominated for six of the prestigious awards in 2008.

The Inland Empire Sales and Marketing Council presents the annual Laurel Awards to honor excellence in design, sales, marketing and advertising in the region’s home building industry. This year’s winners will receive recognition on Wednesday, August 6 at the 20th annual awards ceremony at Victoria Gardens Cultural Center in Rancho Cucamonga.

“We’re once again honored to be recognized alongside the best in the home building industry,” said Elliot Light, president of the Irvine-based agency. “We look forward to another year of Laurel accolades as we continue to assist our valued clients in reaching their goals through a combination of strategic and creative marketing solutions.”

L&A Marketing and Advertising continually wins awards for its work with new home builders. This year, L&A earned three Laurel Award nominations for its work with Shea Homes and three for its partnership with Centex Homes.

Shea Homes’ 24-Seven and Three-65 at Victoria Gardens are both nominated for Best Logo as well as for Best Graphic Continuity. L&A created a hip, bright identity for the neighboring communities, which feature urban living for young professionals and families in Rancho Cucamonga.

L&A’s work on behalf of Centex Homes received two nominations in the Best Ad category and one for Best Ad Series. The Best Ad Series recognizes the Salute to Heroes campaign, which targets working and retired professionals with a savings discount and images that reflect the pride and achievements of the audience.

In April 2008, L&A took home a Best Brochure award from MAME 2007, a home building awards program for the entire Southern California region. The award recognizes the innovative, cost-effective brochure for La Puerta by Horizon Communities in Adelanto. Featuring an area map showcasing schools, shopping and more, the brochure was also given out by the local Chamber of Commerce.

One of the agency’s 2007 Laurel Awards, for the Tetherwind by Shea Homes brochure, paved the way for recognition from The Nationals 2008 as well. The unique, kite-shaped brochure won a Regional Award for Best Brochure.

L&A Marketing and Advertising is a privately owned, full-service agency that emphasizes research-driven, cost-effective strategies. The agency has built a solid reputation for prompt, hands-on service since opening in 1989.

In addition to national and regional homebuilders, clientele include financial services companies and manufacturers. Pro-bono work benefits organizations such as HomeAid Inland Empire.

L&A Marketing and Advertising, Inc. is conveniently located off I-405 and Jamboree Road at 17461 Derian Avenue, Suite 204, Irvine, CA 92614.
For more information, please contact President Elliot Light at (949) 660-1180 or elliot@l-amarketing.com. Or visit the agency online at www.l-amarketing.com.

L&A Marketing and Advertising excels at creating multimedia advertising campaigns, developing or redeveloping brands, producing events and building customer loyalty for new or existing products. The agency, led by President Elliot Light, is committed to producing intelligently designed, well-integrated approaches to various marketing challenges. Web and Hispanic marketing services are also available from subsidiaries garden of e and Latino Centric Marketing. L&A is a member of the Building Industry Association’s Sales and Marketing Council, the American Marketing Association and the Strategic Marketing Network.

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