Managed Objects Expands European Presence

Leading BSM vendor further extends global reach with growth into European DACH region with addition of new hires and new sales office in Switzerland

MCLEAN, Va. and Zürich, Switzerland – November 27, 2007 – Managed Objects, the Business Service Management (BSM) Company, today expanded its central European presence with the addition of new hires and a new Zurich office to support DACH region countries of Germany, Austria and Switzerland. Managed Objects continues to see record sales growth in key European markets, especially the DACH region due to strong demand for the integration capabilities of its BSM platform and vendor agnostic approach to CMDB projects.

Managed Objects’ penetration in the DACH region already includes an impressive roster of clients. In Switzerland, Managed Objects counts Credit Suisse and Swiss Post among its customers, while in Germany, TUI Infotec GmbH, Wincor Nixdorf and Deutsche Bank have all tapped Managed Objects for BSM or CMDB implementations. The new Zürich office and additional employees will provide dedicated resources to support, manage and continue to foster its strong customer base.

“It is perhaps no surprise that we have found our prospects in the DACH region to have inherently mature IT processes combined with a high degree of instrumentation,” noted Sean Larner, President, EMEA for Managed Objects. “To that end, the ability to leverage existing investments in IT management tools, while transforming IT into a proactive, service-centric organization is a very appealing value proposition to Swiss and German IT organizations.”

The fundamental driver to Managed Objects growth in the DACH region can be attributed to its vendor neutral approach and unmatched ability to integrate disparate sources of IT management data onto a single pane of glass. This enables customers to take a service-based approach to monitoring and managing the health, availability and performance of their IT enterprises, which in turn reduces the duration and frequency of IT outages and improves overall service quality.

Much in the way Managed Objects has developed a highly regarded reputation for integration it has also mastered the ability to seize and develop new market opportunities in the global economy. In recent years the company has developed a wealth of experience in opening new markets including China, Singapore, South Africa and France. More recently in the last quarter, it landed its first customer in Russia. With corporate headquarters in McLean, Virginia and EMEA headquarters in London and Asia Pacific sales headquarters in Singapore, Managed Objects now counts more than 300 companies among its worldwide roster of Global 2000 customers.

“Prospects sometimes wonder how Managed Objects is able to compete so aptly among a competitive landscape that includes the Big 4 and their portfolio of component level tool sets,” added Larner. “Clearly our global sales perspective and our technical prowess for integration are key factors, but there’s also an easier answer: BSM is all we do.”

Managed Objects
7925 Westpark Drive
McLean, VA 22101
www.managedobjects.com
Frank Strong, Director, Marketing Communications
fstrong@managedobjects.com

About Managed Objects
Managed Objects is the Business Service Management Company. Companies use our solutions to more effectively monitor, manage, and model their IT enterprise. Our unique service perspective overlays existing management tools so complex IT infrastructures can be managed, not as a set of components, but rather as the set of services that IT delivers to the business – services like order processing, e-commerce, online trading, or email. Companies that use Managed Objects realize measurable improvements in IT service quality, cost savings, and increased IT responsiveness.

A venture-backed company headquartered in McLean, Va., with operations in the U.S., Europe, and Asia Pacific, Managed Objects is consistently acknowledged by leading industry analysts as well as industry leaders like AIB, CSC, Credit Suisse, DISA, Fidelity Investments, JPMorganChase, Progress Energy, Verizon and other global organizations who rely on Managed Objects BSM technology. For more information, visit www.managedobjects.com.

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