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PR Tips To Capitalize From Oprah’s Favorite Things

11-26-2007 01:35 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Mosnar Communications, Inc

/ PR Agency: Mosnar Communications, Inc
(Atlanta, Georgia) -- Mosnar Communications, Inc a luxury PR and global marketing firm announced today how businesses can capitalize from Oprah’s Favorite Things list. Targeting every business that was omitted from Oprah’s Favorite Things for 2007. The firm gives public relations tips for businesses to use Oprah’s Favorite Things list to increase sales and brand awareness.

Needless to say the 20 companies and products featured on Oprah’s Favorite Things for 2007 are lucky as lottery ticket winners. As track records show Oprah’s sheer endorsements have the power to launch unknown authors, everyday professionals, rising designers, featured products, food sensations and more into overnight stardom.

“Not making Oprah’s Favorite Things when you have a great product or service can be a great publicity campaign,” Stated CR Cataunya Ransom, Chief Marketing Officer, Mosnar Communications, Inc. “Just using the O factor as a header to introduce why your product or service is significant to the market is groundbreaking.”

The luxury PR and global marketing firm Mosnar Communications sees Oprah’s Favorite Things as a great opportunity for companies to increase revenue production from the attention surrounding Oprah’s favorite picks. Citing that smart companies will take advantage of this golden opportunity by launching their own publicity campaigns and highlighting their own products and services as top picks. After all Oprah even selected her own book this year as her #19 pick – O’s Guide To Life.

Mosnar Communications, Inc PR Tips To Capitalize From Oprah’s Favorite Things:

1. Review Oprah’s Favorite Things list and see if there is a product or service similar to yours. Highlight features and benefits that make your product or service standout. Brag about Oprah’s Favorite Things selecting your item category.

2. Receive publicity from Oprah’s Favorite Things. Do a media or press release telling why your product or service should have also been included in Oprah’s Favorite Things. Make it newsworthy by telling your startup story and highlight your product and service key features and benefits.

3. Start campaigning to make Oprah’s Favorite Things next year. Increase your brand awareness by promoting your product or service as top choice selection to appear on Oprah’s Favorite Things for next year.

4. Market to Oprah’s producers about how you didn’t make Oprah’s Favorite Things. Engage them with a newsworthy story about how you launched your business and how appearing on the Oprah Winfrey Show will impact your business. Focus on the elements that make your products and services features and benefits standout in the crowd.

If you wish to find out more about Mosnar Communications, Inc please contact them directly at 1 (404) 696-4833.

Mosnar Communications, Inc
925B Peachtree Street
Atlanta, Georgia 30309
http://www.mosnarcommunications.com
Media Contact: CR Cataunya Ransom
(678) 499 - 1602 option 1
postmaster@mosnarcommunications.com

Mosnar Communications, Inc provides full service luxury public relations & global marketing. Allowing you to increase brand awareness and reach your target audience. We specialize in high end luxury PR services, events, and products for celebrities, real estate, fashion, beauty, entertainment, and more.

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