Press release
Searching for New Music Gets Easier as BETA Records Partners With Audiobaba
Georg van Handel and Chris Honetschlaeger of BETA Records
BETA Records will utilize Audiobaba to enhance a highly immersive and engaging music experience that creates close connections between unsigned artists and indie music fans on the new site slated for release later this year. Independent artists can easily upload their music and get exposed to a world-wide audience.
“With Audiobaba’s technology, artists on our site will have a greater chance of being discovered by music fans that would most likely enjoy their work. The fans will have an easy tool to find new music, all under one roof in a social music setting,” said Chris Harper, BETA CXO (Chief Experience Officer).
"BETA Records is one of our first licensing partners and immediately understood the value of providing a mechanism for visitors on their site to easily find music out of the BETA catalog by searching for a mainstream artist," said Audiobaba Founder & CEO Michael Kuhlmann. "We're very excited about our relationship with BETA Records and their plans to incorporate our engine into the core of their site, serving local and international visitors."
Media Contact
Scott G
G-Man Marketing
5000 Beckley Ave.
Woodland Hills, CA 91364
818.223.8486
scottg@betarecords.com
About BETA Records
BETA Records leverages online techniques, combined with valuable label resources, to discover independent artists and expose them in an upcoming robust social music community of listeners. With localized versions of the site in multiple countries, artists can truly get exposed to a world-wide audience, and fans can have fun listening with their friends and making new ones.
About Audiobaba
Audiobaba’s technology is particularly well suited to matching up mainstream searches to longtail content. A very simple web based API connects search requests to heavily optimized servers for quick similarity results. Label partners are able to contain the results to similar sounding tracks in their catalogue and provide search results even if the search was started with a mainstream artist by the user. Other partners are able to supplement their search results with acoustically similar content for further user discovery and transactions.
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