Interactive Fair Design for NEC at ISE

D’art Design Gruppe (Dart) develops an interactive fair design for NEC Display Solutions Europe GmbH, which make this year’s fair motto “Your World is our Showroom” at Integrated Systems Europe (ISE) 2016 tridimensionally tangible. The multimedia showroom arranges not only the newest NEC display technology. As “Corporate Architecture” it also impressively represents the key topic “Orchestrating a brighter world” of the Japanese parent company NEC.

For the first time, NEC Display Solutions – a 100% subsidiary of the renowned Japanese technology brand NEC Corporation – assigned the creative agency Dart with its new appearance at the leading fair for professional audio-video and electronic systems. The 425 square metres large fair appearance highlights the company’s objectives with its mediatectonic elements: The focus for this year’s fair appearance of NEC was meant to be the topic interactivity in order to tangibly show the positive influence of the NEC display technology on business processes. ISE visitors can thus experience all NEC products live and in direct use at the fair stand.

The showroom’s façade initiates the media dialogue with the fair visitors. Video walls that are integrated into the white façade create optical accents and visualize the brand message “Orchestrating a brighter world” with a 3D animation. The “Curve” animation takes up the NEC campaign topic with its key visual of a conductor’s baton. The motion motif orchestrates the five topics of the fair appearance – share, present, analyse, review, control – across the whole exhibition area: On so-called blades – media walls that are integrated into the stand – the “Curve” creates an immersive space experience consisting of rhythm, melody and moving pictures.

The media arrangement finds its culmination in the mainly black showroom with its integrated live studio. The whole black room is arranged with flowing moving pictures using laser projections and translates NEC’s corporate wording space- and media-wise. In the TV studio, which is located there, DailyDOOH chief editor Adrian Cotterill gives hourly interviews to especially chosen experts. Furthermore, it allows live insights into post production.

The NEC’s showroom is architectonically and visually tripartite: In the mainly black entrée or show area the brand vision is implemented media and communication-wise. In contrast, the communication area at the stand’s centre is revetted in warm wood and offers space for exchange and dialogue. Fair visitors can experience the display products in interaction with their respective software solutions in the white test area supported by presentation and multi-touch stations.

The D’art Design Gruppe is one of the leading agencies for spatial communication in Germany, in which creative design skills are merged with interdisciplinary expertise. A recipient of numerous international design awards, the D’art Design Gruppe designs brand experience and adventure spaces for clients such as 3M, adidas, Amtico, Bundesdruckerei, Britax, C.H. Beck, Electrolux, Gabor, Gräfe und Unzer, Grundig, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, RWE, Schüco, Turck, Würth und Zaha Hadid.

D’art Design Gruppe GmbH
Inge Brück-Seynstahl (Director Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss
Fon: 02131 - 40 30 7 - 37
pr@d-art-design.de | www.d-art-design.de

This release was published on openPR.