Global Toys and Games Market Soars to US$ 844.3 Billion by 2029, Marking a 9.2% CAGR Growth

18.09.2023: Toys and Games Market Report Scope and Research Methodology
Toys and games encompass a wide range of playthings, including but not limited to rattles, dolls, toy cars, skipping ropes, board games, and puzzles. These items hold intrinsic value that contributes significantly to a child's overall development. Toys facilitate the expression of emotions and foster creativity, while games serve as a means to reduce stress and enhance cognitive, physical, and social skills. Recent years have witnessed a surge in the popularity of interactive and multifunctional toys and games, exerting a substantial influence on the toy and game industry.

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What are Toys and Games Market Dynamics?

Technological Advancements: Advances such as Virtual Reality (VR) and Augmented Reality (AR) have driven increased adoption of video games, especially among children. The introduction of educational games has garnered interest from parents and adults, contributing to market growth.
Popularity of Video Games: Games like FIFA, CounterStrike, Fortnight, and PUBG have gained immense popularity among teenagers and adults, leading to higher demand for video game-related products.
Cognitive Benefits: Recognition of the cognitive advantages associated with toys, as well as the resurgence of traditional toys and video games, have positively impacted the market.
Retro Games: A resurgence of interest in retro games and old-school games among millennials has contributed to market growth.

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What is Toys and Games Market Segmentation?

roduct Type: Electronic Games accounted for 38% of the market share in 2021, driven by technological advancements and the proliferation of mobile and online games.
End Use: The 15 and above age group dominated the market with a 50% share in 2021, with sports toys like skateboards and scooters outperforming building sets.
Distribution Channel: The offline segment held a market share of 78.8% in 2021, with increased product awareness in hypermarkets and supermarkets.

by Product
Electronic Games
Dolls
Games and Puzzles
Other

by End Use
0-8 yrs
9-15 yrs
15 and above

by Distribution Channel
Offline
Online

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Who are Toys and Games Market Key Players?

1. Mattel Inc.
2. Hasbro Inc.
3. Lego Group
4. Takara Tomy Co. Ltd
5. Bandai Namco Holdings Inc.
6. Simba-Dickie Group
7. Spin Master Ltd
8. AOSHIMA BUNKA KYOZAI Co. Ltd
9. Moose Enterprise Holdings Pty Ltd
10. Tru Kids Inc.
11. Namco Bandai
12. Toy Quest
13. Sanrio Company Ltd.
14. Konami Corporation
15. Integrity Toys, Inc.
16. Jakks Pacific

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Table of content for the Toys and Games Market includes:

Part 01: Executive Summary

Part 02: Scope of the Toys and Games Market Report

Part 03: Global Toys and Games Market Landscape

Part 04: Global Toys and Games Market Sizing

Part 05: Global Toys and Games Market Segmentation by Type

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

Regional Insights:

North America leads the Toys and Games Market, with a 43% share, followed by Europe at 26%. North America is expected to reach US$ XX billion by 2029, driven by government initiatives, well-developed healthcare infrastructure, and a high incidence of cancer. Asia-Pacific is projected to be the fastest-growing region with a CAGR of 11.5%, driven by reduced manufacturing costs, skilled workforce, and a focus on affordable medicine procurement.
Key Offerings:

Past Market Size and Competitive Landscape (2018 to 2022)

Past Pricing and price curve by region (2018 to 2022)

Market Size, Share, Size & Forecast by different segment | 2023-2029

Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region

Market Segmentation - A detailed analysis by Product

Competitive Landscape - Profiles of selected key players by region from a strategic

perspective

Competitive landscape - Market Leaders, Market Followers, Regional player

Competitive benchmarking of key players by region

PESTLE Analysis

PORTER's analysis

Value chain and supply chain analysis

Legal Aspects of business by region

Lucrative business opportunities with SWOT analysis

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