Toothpaste Market Share by Top Brands, Sales, Business Opportunity 2023-2028

How Big is The Toothpaste Market?

The global toothpaste market size reached US$ 20.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 25.4 Billion by 2028, exhibiting a growth rate (CAGR) of 3.92% during 2023

What is Toothpaste?

Toothpaste is a gel or paste used with a toothbrush to remove stains and maintain the aesthetics and health of teeth. It contains mild abrasives, fluoride, and other active ingredients to remove plaque and food particles and fight tooth decay and gum disease. It is usually flavored with mint and other agents to enhance freshness and is infused with fluoride that helps strengthen tooth enamel. It promotes a healthy oral hygiene routine and prevents various dental issues like gingivitis. It is used in daily brushing to maintain dental health and reduce gum inflammation and bleeding. Besides this, it also finds applications in cleaning and polishing various household items due to its mild abrasive nature.

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The increasing awareness among individuals about the benefits of maintaining oral hygiene represents one of the key factors catalyzing the demand for toothpaste. Additionally, the rising income level of individuals is allowing them to purchase premium oral care products, including toothpaste. Apart from this, the increasing occurrence of various dental issues like sensitivity and gum problems is positively influencing the market. The introduction of products for children formulated with appealing flavors and characters is attracting a wider consumer base. Furthermore, effective use of social media and influencer marketing is connecting with younger audiences and influencing buying decisions. Moreover, various leading brands are offering travel-sized options and user-friendly packaging to enhance consumer convenience and increase their overall sales. Besides this, the launch of subscription services and customer loyalty programs is providing a consistent customer base and encouraging repeat purchases. In addition, the leading market players are collaborating with dental professionals for endorsements or product development to build trust and credibility among consumers, which is creating a positive market outlook. They are also investing in numerous research and development (R&D) activities to introduce advanced formulations like slow-release ingredients. In addition, the development of products infused with therapeutic properties for conditions like dry mouth to meet specific healthcare needs is strengthening the growth of the market. Furthermore, the increasing global aging population, which is highly susceptible to tooth and gum problems, is catalyzing the demand for toothpaste catering to the specific dental care needs of seniors. Furthermore, the easy availability of toothpaste across offline distribution channels and the expansion of supermarkets, hypermarkets, convenience stores, general stores, and specialty stores are contributing to market growth. Moreover, the advent of smart technology in personal care and the innovation of products that can integrate with smart toothbrushes and mobile apps are propelling market growth.

Who are the key players operating in the industry?

• Amway
• Avon Products Inc. (Natura & Co),
• Colgate-Palmolive Company
• Dabur Ltd.
• GSK plc
• Henkel AG & Co. KGaA
• Lion Corporation
• Patanjali Ayurved
• The Procter & Gamble Company
• Unilever PLC.

The report has segmented the market on the basis of type, distribution channel and end user.

Breakup by Type:
• Conventional Toothpaste
• Herbal Toothpaste
• Whitening and Sensitive Toothpaste

Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Retail Stores
• Pharmacies
• Online Stores

Breakup by End User:
• Adults
• Kids

Breakup by Region:
• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

Key highlights of the report:
• Market Performance (2017-2022)
• Market Outlook (2023- 2028)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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