Toothpaste Market: Recent Discoveries and Innovations

The toothpaste market was valued at US$ 29,598.97 million in 2021 and is projected to reach US$ 40,766.21 million by 2028; it is expected to grow at a CAGR of 4.7% from 2021 to 2028. In terms of volume, the global demand for toothpaste is expected to reach over 19 billion units by 2028.

A toothpaste is derived from various components, the three main ones being abrasives, fluoride, and detergents. Toothpaste is used to promote oral hygiene: it is an abrasive that helps remove plaque and food from teeth, helps suppress bad breath, and provides active ingredients (most commonly fluoride) to treat tooth decay and prevent gum diseases.

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Global Toothpaste Market - list of 10 companies
1. Procter & Gamble
2. Unilever
3. GlaxoSmithKline Plc.
4. Colgate-Palmolive Company
5. Henkel Ag & Company, KGAA
6. 3M
7. Sunstar Suisse S.A.
8. Lion Corporation
9. Beverly Glen Laboratories, Inc.
10. The Himalaya Drug Company

Type [Sensitivity, Whitening (Anti-Cavity and Others)
Herbal/ Natural, Smokers, and Medicated]

End User (Adults and Kids)

Base Type (Gel-Based and Non-Gel-Based)

Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/ Pharmacies)

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In 2020, Asia Pacific accounted for the largest share of the global toothpaste market. South and Central America is likely to register the highest CAGR during the forecast period. The toothpaste market in the region comprises several economies such as Australia, India, China, Japan, South Korea, and the Rest of APAC. A strong customer base, a rise in consciousness about oral health, hygiene, and change in lifestyles are the major factors driving the toothpaste market. In India, tooth sensitivity is highly prevalent. There is a high demand for need-based offerings in the region, such as toothpaste addressing tooth sensitivity, whitening toothpaste, gel-based toothpaste, or toothpaste with herbal and natural ingredients. These toothpaste categories will garner a more significant share over the next few years. There is high demand for toothpaste with different flavors. With a marked shift in consumer demand for natural toothpaste, the toothpaste market's natural and herbal subsegment is growing faster.

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