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Social Video Advertising Market Market Current Status and Future Prospects, Driven by Growing Number of Social Media Users
Social video advertising is effective because it is highly engaging and can reach a large audience. It is also relatively inexpensive to produce and can be targeted to a specific audience.
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Key Trends
There are a few key trends in social video advertising technology:
1. Increased personalization and targeting: Social media platforms are getting better at understanding their users and what they are interested in.
2. More interactive video ads: Video ads are becoming more interactive, with features like call-to-actions, clickable links, and even games.
3. More platforms are getting into the social video advertising space: We're seeing more and more platforms getting into the social video advertising space, including Twitter, Snapchat, and Instagram.
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Key Drivers
The social video advertising market is primarily driven by the growing popularity of video content on social media platforms. Video content is more engaging and informative than traditional text-based content, and thus, social media users are increasingly preferring video content over other types of content.
Other key drivers of the social video advertising market include the increasing adoption of smartphones and the growing number of social media users.
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Market Segments
The social video advertising market is segmented by solution, end-user, and region. By solution, the market is classified into platform, services, consulting, and others. Based on the end-user, it is bifurcated into ad agencies, brands, and publishers. Region-wise, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World.
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Key Players
The global social video advertising market includes players such as Advertise.com, Conversant LLC, Longtail Ad Solutions Inc., PubMatic Inc., SpotX Inc., Tremor International Ltd., Vdopia Inc., Verizon Media, Viant Technology LLC, ZypMedia, and others.
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