8 DIGITAL MARKETING TIPS TO SELL MORE

A great advantage that the internet and digital marketing have brought to budding entrepreneurs is being able to compete on an equal footing with large companies.

Advertising a brand, product or service online costs much less than advertising via traditional media and, with the right strategy, it is possible to achieve excellent results and reach a large number of people.

At the current time, increasing sales with digital marketing is the best choice. To a lesser or greater degree, your persona is probably online. Although there is no exact manual on how to do this, there is a list of actions and strategies that are fundamental. Check out!

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1. Turn likes into sales with Instagram Shopping
Instagram Shopping is a resource that allows brands to create a virtual storefront within the social network, where followers can explore and even buy products without leaving the channel.

After setting up a business profile on Instagram and uploading a product catalog to Facebook (parent company of Instagram), you are eligible to tag your products in your feed and stories. Thus, users who view your content and are interested, no longer need to navigate to your site if they want to make a purchase; instead, they can simply click on the product they are interested in to be taken to the corresponding sales page .

Basically, what makes social selling such a strong digital marketing tactic is the elimination of friction . By allowing its followers to effortlessly shop, Instagram has effectively brought the power of search to social media.

2. Optimize your site based on SEO
A website has to be attractive and informative, as these are basic requirements that involve the user. However, to generate traffic , it is necessary to work on optimization based on SEO standards.

This work aims to make adjustments that make a website better suited to what search engine algorithms - like Google - require. As a result, you will rank better, with sites appearing at the top of the SERPs.

Everyone knows that when doing a Google search, it is natural that we are more likely to land on sites that appear on the first page, especially those at the top. Overall, 75% of users do not go to the second page of results .

An optimized site ranks better, appears on this first page, and is more visible to searchers. The chances of receiving clicks are higher, generating more traffic and conversion.
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3. Start a content marketing strategy
Developing a Content Marketing strategy is an excellent way to increase sales with digital marketing.

Blog posts have a great ability to drive traffic to a website, increase consumer interest, and engage. But to achieve this, you need to produce high-quality content that is relevant to your target audience.

Users are interested in educational posts, but not very general ones. Many of these people also want to know more about a particular product or service. Therefore, a content strategy must provide posts for all levels of the sales funnel .

In addition to blog posts, you can use periodic communication through newsletters and social networks. And don't forget the videos! Releasing video content via a YouTube channel, posting stories and live streaming are a great way to engage audiences today.

Optimized for SEO, these posts can attract the right leads, educate them and generate the knowledge they need to make a buying decision.

4. Bet on customer reviews
You've started using Instagram Shopping, you've run sponsored ads on Google and Facebook, you've invested in content, and things are going well in the sense that they're driving a substantial amount of traffic to your website, but they're also doing poorly in the sense of that the views are not having a high conversion rate .

This is the time to bet on social proof, or, in other words, on comments made by customers.

Online consumers tend to be more cautious before closing a purchase, as they are not seeing the product/service and have no proof that it really works. Therefore, the opinion of others has so much weight that it ends up becoming an important digital marketing action.

Putting ratings and comments on your sales pages is a simple and proven way to turn more visitors into customers.

5. Use referral marketing
Referral marketing can turn the enthusiasm of your most loyal customers into a steady stream of new business .

The idea is to identify satisfied and loyal customers to your brand and, through some kind of reward, encourage them to recommend your business to their own network of relationships.

The triumph of this strategy is that your prospects are much more likely to trust referrals from friends and family than advertisements.

This digital marketing tactic is a lot like using customer testimonials; the main difference is that it is more direct, as it is the famous word -of-mouth marketing .
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6. Automate and track your email marketing campaigns
Email marketing is one of the most effective digital marketing methods, and also one of the simplest. Email messages result in 66% of consumers making a purchase.

These emails must contain information about products, discounts, content offers, discount coupons, among other things. The idea is to bring your brand closer to the customer and create a lasting relationship with them.

Automation is the resource that allows you to send emails to a broad base of contacts, standardizing messages and increasing your chances of reach. It also makes it possible to track reception and how leads were engaged.

From this strategy, it is possible to feed these leads and take them to the most advanced stages of the sales funnel. In this way, the results are, in addition to engagement, increased conversions.

An important fact to note is that email marketing is not used for the primary purpose of generating new leads. Your real mission is to nurture leads that have already shown some interest.

7. Join an affiliate program
One of the great advantages of digital marketing is the possibility of scaling sales in a previously unimaginable way. And that's where an Affiliate Program is unique.

Affiliate marketing is the process by which an affiliate earns a commission by promoting another person's or company's products. To do this, the affiliate simply looks for a product/service he likes, promotes it and gets a share of the profit from each sale or lead gained. Sales are tracked through affiliate links from one site to another.

This is an excellent tool to boost the sale of online courses , since hundreds of people start to promote your course without you having to set aside money to pay them for it and, as in referral marketing, a product indicated by someone else has a higher chance of converting.

Working in partnership with affiliates, making your product attractive, with good commissions and prizes to provide to your Top Affiliate base, your chances of increasing sales are much greater, because, in addition to applying all the sales strategies to your product, you you will also have other specialists doing the same.

8. Up your selling game with popups
Another way to boost your digital marketing strategy is with pop-ups: windows that temporarily occupy the screens of website visitors to present offers or news.

You can use pop-ups to lure a potential buyer in with a discount offer, launch notice, or to point them to a complementary product to what they're buying.

Pop-ups don't have the best reputation in the world, but there's a reason they remain in use to this day: they work! Especially when used to present people with legitimately relevant offers, such as a limited-time discount, a pre-sale with unmissable conditions, etc.

Use them correctly and they can generate a ton of additional revenue for your business.

Buzzdigital
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Buzzdigital is an Digital Marketing Company based in India

This release was published on openPR.