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Best Practices for Instagram Videos

08-05-2021 02:04 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: PROMO

Over a billion people use Instagram every month, according to Hootsuite. Moreover, it’s helping businesses all over to raise their brand awareness. You might already know that there are different video formats on Instagram, including in-feed, stories, reels, live streaming, and IGTV. Whilst this might look overwhelming, it doesn’t have to be with your online video editor. Thanks to this easy-to-use tool, you’ll have optimized videos for social media in no time at all.

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Best Practice for Instagram with your Online Video Editor

Let’s be honest, you want to grow your business and generate more sales when you upload videos for free online. Of course, you also prefer to provide content that your audience actually wants to watch. Nevertheless, when you create videos with your online video editor, you should always have your end business goals in mind.

The following points then become much easier to manage:

Grab attention in the first seconds
Awesome content
Add text and logo
Answer a question
Include catchy thumbnails

Clear call to action

Grab attention in the first seconds
One of the main things to keep in mind when working with an online video editor is to make any free video online as short as possible. Instagram is actually great for that because its stories videos, for example, are only up to 15 seconds long. You can usually customize some useful templates with your video maker to help you keep to that length. Most templates are short and sweet and are designed to help you keep you on track.

Awesome content

When you make a video, you’ll probably want to include some specific images about your product, team, or service. Of course, the templates give you a starting point and after that, you can easily add music and fun features with your online video editor. The idea is to connect with your audience emotionally so make sure your free videos online are exciting and appealing thanks to your video editors.

After all, it's so quick and simple to include various effects with the perfect features.
Moreover, think about which format you want to use when video editing for Instagram. For example, what works for live streaming is probably too detailed for a 15-second story. Don’t forget also that IGTV videos online can be up to 60 minutes. How you then structure your free video online will be very different. For example, with a 60-minute long video, you’ll probably need various sections and summaries to keep people engaged and focused. On the flip side, 15-second video clips are probably more about getting the right colors and music to make a quick impression.

Add text and logo

Even though you shouldn’t be overly pushy when you create videos with your online video editor, you still want viewers to remember your brand. A good way to do this is to add creative text alongside your logo. Simply make sure it stands out clearly from your video online.

Answer a question

Before you get started with designing your online video, have a think about what burning question your viewers might have. Perhaps you can fix a problem for them or answer their curiosity about something when you create videos with your online video editor? Your video is more likely to be remembered if it actually helps someone with a personal issue. Moreover, most of us have very similar issues so think about what your product is solving.

Include catchy thumbnails

Images are powerful ways to make your video clips stand out. Therefore, when you edit videos, think about the one image that summarizes the whole video clip. Then, when people browse a google page, their eye will be pulled towards your image and online video.


Just like for any other social media channel, you need to make sure that people can search for your online video. There’s no point in having the most amazing videos online if no one sees them. Therefore, include your powerful keywords in your video's title and description. Even if the description isn’t always visible to people, it’s visible to the search engine algorithm.

Clear call to action

Naturally, you want to post videos online that people enjoy. Whilst it’s great entertaining people, is that really your overall business goal? What do you want them to do after they’ve watched your free video? Perhaps they need to sign up to your page or go to your online store? Whatever it is, make it easy and obvious for people to follow through.

Key Takeaways for Instagram Best Practice with your Online Video Editor

Video creation is both gratifying and enjoyable. Nevertheless, keep your end viewer and goals in mind so that you actually create videos that are successful. For Instagram, you’ll then need to develop awesome content for the format you prefer, along with eye-catching thumbnails. If you can cover that then people will want to start following your channel. After all, they’ll be excited about the next videos that you produce with your online video editor. : Unlimited videos. Endless creativity.

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