IP Address Intelligence Software Market Research Report 2023

Global IP Address Intelligence Software Market

IP address intelligence software, also known as IP address data software, helps businesses de-anonymize B2B and B2C web traffic. These tools can help companies establish new business opportunities, uncover market trends, forestall cyber threats, and enhance marketing campaigns. They are also referred to as IP geolocation tools as they map a device's IP address to a geographic location from where it connects to the internet. In other words, IP address intelligence solutions enable organizations to identify or estimate the real-world location of a device based on its IP address. These solutions commonly provide information about a device's location, including country, state, city, zip code, latitude and longitude, and sometimes even the street address. Typically, these solutions provide granular information by searching multiple databases to determine the registration and contact information for a specific IP address.

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Sales teams can de-anonymize B2B web traffic by matching IP addresses to company names and domains, thereby uncovering new opportunities to create sales. E-commerce businesses can also utilize IP address data platforms for determining their customers' location, which can help localize key messages and call to action and offer a personalized user experience. Likewise, adtech companies can use the software to enhance marketing campaigns by serving location-based ads and offers, improving return on investment. Businesses can also use these tools to detect VPNs, identify suspicious users based on their IP addresses, and use that information to block them from further access. This can augment the effectiveness of their existing cybersecurity systems and cut off threats before they have a chance to attack. Similarly, businesses can stop doing business with IP addresses known to use stolen financial data or flag orders made from suspicious locations for manual review.

The global IP Address Intelligence Software market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

North American market for IP Address Intelligence Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

Asia-Pacific market for IP Address Intelligence Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

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The global market for IP Address Intelligence Software in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.

The key global companies of IP Address Intelligence Software include MaxMind, apilayer, IP Info, Ipregistry, Abstract API, IP Tracker, BigDataCloud, DB-IP and Digital Element, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for IP Address Intelligence Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding IP Address Intelligence Software.

The IP Address Intelligence Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global IP Address Intelligence Software market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the IP Address Intelligence Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.

Key Segmentations

By Company
• MaxMind
• apilayer
• IP Info
• Ipregistry
• Abstract API
• IP Tracker
• BigDataCloud
• DB-IP
• Digital Element
• Webdevmedia
• Fastah
• Geoplugin
• Geo Targetly
• Hexasoft Development
• ipapi
• ipdata
• IP Find
• WhoisXML API
• Ipinfodb
• IPligence
• ipwhois.io
• KeyCDN
• Foundry
• Neustar
• PointPin
• Whoisxmlapi

Segment by Type
• Cloud Based
• On Premises

Segment by Application
• Large Enterprises
• SMEs

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