Press release
Contextual Advertising Market to See Major Growth by 2028 | Facebook, Amazon.com, Amobee
Contextual Advertising Market
Major Players in This Report Include,
Google (United States), Media.net (Dubai), Facebook (United States), Microsoft (United States), Amazon.com (United States), AOL (Austria), Yahoo (United States), Twitter (United States), IAC (United States), Amobee (United States).
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Contextual advertising refers to the practice of placing ads on web pages based on the content of those pages. It is also referred to as contextual marketing. It is a type of online advertisement or targeted advertisement in which promotional message is matched with the relevant digital content and displayed on the websites or other media. The advertisements are selected and displayed based on the search keywords, content, or theme of the websites. One of the more well-known examples of contextual advertising is Google AdSense. Google robots automatically serve ads relevant to users.
Opportunities
• Upsurging Demand due to AI and Big Data Analytics in Digital Marketing
Market Trend
• High Adoption for Mobile Advertisement
• Integration of AR and VR for Digital Customer Engagement
January 2022: IAS Acquires AI Company, Context, to Further Enhance Image and Video Classification. The company announced that it has acquired Context, a Paris-based digital content classification company. Context's artificial intelligence (AI) driven technology provides image and video classification across various digital media including social media platforms and connected TV (CTV). The acquisition builds on IAS's current, market-leading media classification and contextual targeting capabilities.
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In this research study, the prime factors that are impelling the growth of the Global Contextual Advertising market report have been studied thoroughly in a bid to estimate the overall value and the size of this market by the end of the forecast period. The impact of the driving forces, limitations, challenges, and opportunities has been examined extensively. The key trends that manage the interest of the customers have also been interpreted accurately for the benefit of the readers.
The Contextual Advertising market study is being classified by Type (Activity-based Advertising, Location-based Advertising, Others), Industry Vertical (Consumer Goods, Retail, and Restaurants, Telecom and IT, Banking, Financial Services, and Insurance (BFSI), Media and Entertainment, Travel, Transportation, and Automobile, Healthcare, Academia and Government, Others), Approach (Mass Contextual Advertising, Focused Contextual Advertising, Contextual Behavioral Advertising, Contextual Billboard Advertising), Deployment (Mobile Devices, Desktops, Digital Billboards)
The report concludes with in-depth details on the business operations and financial structure of leading vendors in the Global Contextual Advertising market report, Overview of Key trends in the past and present are in reports that are reported to be beneficial for companies looking for venture businesses in this market. Information about the various marketing channels and well-known distributors in this market was also provided here. This study serves as a rich guide for established players and new players in this market.
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Extracts from Table of Contents
Contextual Advertising Market Research Report
Chapter 1 Contextual Advertising Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Revenue (Value, Volume*) by Region
Chapter 5 Global Supplies (Production), Consumption, Export, Import by Regions
Chapter 6 Global Revenue (Value, Volume*), Price* Trend by Type
Chapter 7 Global Market Analysis by Application
………………….continued
This report also analyzes the regulatory framework of the Global Markets Contextual Advertising Market Report to inform stakeholders about the various norms, regulations, this can have an impact. It also collects in-depth information from the detailed primary and secondary research techniques analyzed using the most efficient analysis tools. Based on the statistics gained from this systematic study, market research provides estimates for market participants and readers.
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Advance Market Analytics is Global leaders of Market Research Industry provides the quantified B2B research to Fortune 500 companies on high growth emerging opportunities which will impact more than 80% of worldwide companies' revenues.
Our Analyst is tracking high growth study with detailed statistical and in-depth analysis of market trends & dynamics that provide a complete overview of the industry. We follow an extensive research methodology coupled with critical insights related industry factors and market forces to generate the best value for our clients. We Provides reliable primary and secondary data sources, our analysts and consultants derive informative and usable data suited for our clients business needs. The research study enable clients to meet varied market objectives a from global footprint expansion to supply chain optimization and from competitor profiling to M&As.
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