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DEAG launches own ticket distribution, Myticket.de

11-14-2014 07:01 PM CET | Arts & Culture

Press release from: DEAG Deutsche Entertainment AG

Ad hoc announcement according to § 15 WpHG (German Securities Trading Act)

• Myticket.de is launched on November 14, on time for the Christmas business
• Extension of the value chain opens up incremental result potentials for DEAG
• Minority participation of two leading media groups in progress

Berlin, November 14, 2014 – DEAG Deutsche Entertainment Aktiengesellschaft, Potsdamer Str. 58, 10785 Berlin, (ISIN DE000A0Z23G6/WKN A0Z23G), listed in the Prime Standard of the Frankfurt Stock Exchange, launches with Myticket.de its own ticket distribution system in the German-speaking countries. The carefully prepared extension of the value chain opens up considerable result potentials for DEAG. Myticket.de will be online from this morning onwards so that under www.myticket.de the first tickets will be available for the around 2,000 annual events of DEAG. Ticket distribution for third-party providers is planned in the near future. In the medium term Myticket.de is to become the strongest distribution channel of DEAG for tickets, and together with the just completed long-term agreement on the distribution of tickets via Ticketmaster Germany, a large part of the entire ticket volume within the Group is to be handled.

The technological basis of Myticket.de is the newly developed platform of wlec “white label eCommerce GmbH”, Hamburg. The technology is leading on the market and has been customized for the needs of the promoter and ticket industry. The web-based state-of-the-art ticketing technology for the sale of tickets and merchandise offers a special shopping experience for customers. The web shop with mobile optimization offers all technological features, such as print@home, mobile ticketing, integrations of social media and web-based integration of box offices. Since it includes all modern and future-proof functionalities, DEAG will not incur any major launching costs under the license agreement for the technology of the Myticket.de platform.

DEAG considers its own ticket distribution as a strategic business unit of the Group. With the further optimized distribution strategy it will be possible to integrate the high-margin distribution business sustainably into the value chain and to upscale the business model of DEAG. At present advanced talks are being conducted about the participation of two minority shareholders from the media industry as a result of which the awareness of Myticket.de is likely to rise significantly.

The CEO of Myticket AG will be Moritz Schwenkow (33), who developed important affiliates and the ticket distribution of DEAG during the past years and is already a division board member within the Group.

DEAG Deutsche Entertainment Aktiengesellschaft
The Executive Board

About DEAG
DEAG Deutsche Entertainment Aktiengesellschaft is a leading provider of Live Entertainment and the largest promoter of high-margin classical music events in Europe. With affiliated companies in Germany, the United Kingdom, Austria and Switzerland, DEAG currently promotes round about 2,000 events per year in the fields of Rock/Pop, Classical Music, German Hit Songs and Middle-of-the-Road Music as well as Family Entertainment, and sells significantly more than 3.5 million tickets per year. As an integrated Entertainment Content company, DEAG covers the entire value chain within the framework of its 360 degree approach.

Contact for further information:
Axel Mühlhaus
edicto GmbH
Eschersheimer Landstraße 42, 60322 Frankfurt
Tel: +49-69-90 550 552
Email: deag@edicto.de

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