DEAG re-organizes ticket distribution

Ad hoc announcement according to § 15 WpHG (German Securities Trading Act)

• Long-term distribution agreement with Ticketmaster
• Sale of Ticketmaster Germany stake
• Launch of DEAG’s own ticket distribution in progress

Berlin, November 13, 2014 – DEAG Deutsche Entertainment Aktiengesellschaft, Potsdamer Str. 58, 10785 Berlin, (ISIN DE000A0Z23G6/WKN A0Z23G), listed in the Prime Standard of the Frankfurt Stock Exchange, has optimized its ticket distribution with a view to a sustainable increase in results within the Group. In this connection a long-term distribution cooperation has been entered into with Ticketmaster GmbH, which continues the cooperation which started in 2005. With this step, the established partnership with Ticketmaster and the associated highly attractive distribution channel have been sustainably secured. Moreover, DEAG will sell its stake of 10 percent in Ticketmaster Deutschland Holding GmbH to the parent company Ticketmaster NVH Inc., Delaware/USA, in order to place the focus of the cooperation exclusively on operational collaboration in the field of distribution. The sale of the shares and the new structuring of the agreement safeguard earnings in a definite seven-digit range for DEAG.

As a result of the cooperation, the two partners can further extend their longstanding collaboration. In parallel, DEAG will continue its efforts to set up its own ticketing distribution. This is to establish an economically improved distribution mix with an optimum value added and simultaneous flexibility. The combination of an own direct distribution platform with the proven distribution partnership with Ticketmaster results in high margins for DEAG.

DEAG Deutsche Entertainment Aktiengesellschaft
The Executive Board

About DEAG
DEAG Deutsche Entertainment Aktiengesellschaft is a leading provider of Live Entertainment and the largest promoter of high-margin classical music events in Europe. With affiliated companies in Germany, the United Kingdom, Austria and Switzerland, DEAG currently stages round about 2,000 events per year in the fields of Rock/Pop, Classical Music, German Hit Songs and Middle-of-the-Road Music as well as Family Entertainment, and sells largely more than 3.5 million tickets per year. As an integrated Entertainment Content company, DEAG covers the entire value chain within the framework of its 360 degree approach.

Contact for further information:
Axel Mühlhaus
edicto GmbH
Eschersheimer Landstraße 42, 60322 Frankfurt
Tel: +49-69-90 550 552
Email: deag@edicto.de

This release was published on openPR.