openPR Logo
Press release

Book release “The fascination of coworking”

09-26-2014 08:14 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Fraunhofer IAO

Researchers shed light on the potential of new modes of working for companies

The “coworking” and “coworking spaces” phenomenon is popping up in the media with increasing frequency. Even so, this way of organizing labor and cooperation appears to be the exclusive right of the self-employed or young start-up companies. For the first time, Fraunhofer IAO examines how companies and their teams can benefit from the new approaches in the special research association project Office 21.

In the past ten years, coworking has evolved into a global phenomenon that might seem a bit suspicious at first glance. Office work suddenly takes place in an inexpensive, sometimes downright cheap infrastructure. And while organization seems to be non-existent, very often, a culture of cooperation, mutual helpfulness and support emerges. Such coworking spaces have developed an allure, growth and creativity unparalleled in most companies. How can this be?

The Fraunhofer IAO's new book “The Fascination of Coworking – Potentials for Companies and their Employees” takes a close look at the essence of this new form of working. Beginning by proposing a definition for coworking, the authors then attempt to uncover the reasons why people find it so fascinating. Is there a way for companies and the people who work there to benefit from the coworking concept? Is there even a comparable form for companies, and if so, what is it? The publication provides answers to these questions by presenting starting points and cooperative approaches as well as outlining future scenarios and their requirements, opportunities and challenges.

Intended for senior management, innovation managers, human resources officers and company real estate managers, the book is also of interest to start-ups and operators of coworking spaces.

The book is available for order from the IAO shop (price: 24 euros).

Further information:
http://www.iao.fraunhofer.de/lang-en/corporate-development-work-design/1110-book-release-the-fascination-of-coworking.html or
http://www.office21.de/en.html

The basis for all work undertaken at the Fraunhofer IAO is a deep conviction that business success in a globalised arena is contingent on an ability to profitably leverage new high-tech potentials. In order to optimally exploit these opportunities, companies must be capable of developing and implementing customer and employee-oriented technologies faster than their competitors. Work organisation concepts must be simultaneously innovative and anthropocentric. A systematic design, in other words, is the outcome of pooled management and technical expertise. This holistic perspective when it comes to project processing ensures that equal consideration is given to commercial success, employees' interests and social consequences.

Contact:
Klaus-Peter Stiefel
Information Work Innovation
Fraunhofer IAO
Nobelstraße 12
70569 Stuttgart, Germany
Phone +49 711 970-5474
klaus-peter.stiefel@iao.fraunhofer.de

Juliane Segedi
Public Relations
Nobelstraße 12
70569 Stuttgart
Phone +49 711 970-2124
presse@iao.fraunhofer.de

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Book release “The fascination of coworking” here

News-ID: 296131 • Views: 4208

More Releases from Fraunhofer IAO

Getting non-profit organizations fit for the digital transformation
Fraunhofer IAO develops and tests digital solutions for NPOs in its digital laboratory Most non-profit organizations (NPOs), such as associations, foundations and trade unions, have limited resources and scope for innovation that would allow them to exploit the potential of the digital transformation. In the “Digital laboratory for non-profit organizations 4.0” project funded by the German Federal Ministry of Education and Research (BMBF), Fraunhofer IAO is collaborating with additional partners to
Catalyst for sustainable cities and regions
The Fraunhofer Morgenstadt initiative highlights strategic measures that aim to achieve broad implementation of digital and sustainable urban development Cities are some of the biggest emitters of CO2 – and that makes them a powerful lever in the fight against global warming. The team behind the Fraunhofer-Gesellschaft’s Morgenstadt initiative recently published a position paper that aims to help German municipalities fast-track the implementation of sustainable urban development and digitalization. The goal
Ambient factors in workplace design: How the setting influences our work
A study conducted by Fraunhofer IAO examines how different ambient factors affect the work environment. What does it take to design a space that allows people to work creatively, with laser-like focus and a minimum of stress? In a new meta study entitled "Environmental Psychology for a New World of Work", Fraunhofer IAO has presented a systematic synopsis of the results of various empirical studies that explore the effect and design
Envisioning tomorrow’s transportation in Germany and the USA
2049: Zeitreise Mobilität – Fraunhofer IAO and HR bring the future to life with VR Aug 1, 2019 Scientists, businesses, and policymakers worldwide are striving toward sustainable transportation solutions that will transform urban life. Fraunhofer IAO and Hessischer Rundfunk (HR), a German regional broadcaster, have joined forces in a cross-media project to envision the future of urban transportation in both countries. Part of Deutschlandjahr USA (an initiative to promote German-American friendship), this

All 5 Releases


More Releases for Office

Lumibright New Spacious Office
Dear Valued Customers, We are glad to update you that October 2017 onwards we shifted our office to a more spacious, green and serene vicinity with ample parking facility . The nearest landmark is Gulf news. Make note of our new address IHG Corporate Office- 18 street, Dubai Investment Park – 2. +971 4 338 3448 sales@lumibright.co.uk LOCATION MAP: https://goo.gl/maps/uRgih4MjZYE2 All through these years, your unwavering loyalty and support has helped
Avolution Opens Singapore Office
Avolution, developer and supplier of software solutions for enterprise modeling, planning and IT strategy, announced today that it has opened a South East Asian office in Singapore. The announcement follows strong growth throughout 2014, which is projected to increase further over the next twelve months. “South East Asia continues to be a strong region for Avolution,” said Mark Denford, Asia-Pacific Manager, “and Singapore is at the centre of this growth. Singaporean government
Office Cleaning Sacramento launches 'Clean Office. Happy Office' Campaign
Sacramento, California, USA. April 22, 2012: Office Cleaning Sacramento, one of the leading commercial cleaning services in Sacramento, has announced the launch of its brand new 'Clean Office. Happy Office' campaign and reach out to the various commercial establishments in the city more proactively. The aim of the campaign is to encourage the commercial establishments in the city to provide for a better environment and healthy working conditions to their
Office Relocation Planning Guide
As companies prepare for the future, an office relocation is proving to be an effective strategy for getting into better, cheaper and more appropriate office space. It can enable a business to consolidate, reduce excessive overheads and build a stronger platform from which to grow. Getting an office move right is a great opportunity to affect positive change management, improvement in business performance, increased morale and momentum - however,
Ottawa Office Press Release
December 2010 (Ottawa, ON) – Surcorp Group – Resume Solutions is Canada’s leading resume writing and career management firm, and has been an innovator in the field since 2003. Continuously striving to assist their clients with career management and professional enhancement, the Surcorp Resume Solutions team provides quality Resume and letter writing services, career counseling and interview skills coaching; for more information on Surcorp Resume Solutions roster of services, visit
Bigmouthmedia opens Spanish office
Bigmouthmedia announce continued expansion with the opening of a new office in Madrid. Marking the latest stage in the group's international expansion programme, Europe's largest independent digital marketing agency has now opened for business in Madrid. Led by two of Spain's best-known search professionals, the new office will offer bigmouthmedia's full range of search engine optimisation (http://www.bigmouthmedia.com/products_services/search_engine_optimisation/ ), PPC and digital marketing services to the Spanish market. "Spain is somewhere that