M-Commerce increasing rapidly worldwide
The yStats report goes on to point out that regarding M-Commerce worldwide, smartphones and tablets differ in their impact, consumer behavior and preferences when shopping on mobile.
Smartphones currently have higher penetration on global population than tablets, but tablet use is growing at a faster rate. Mobile retail applications are more popular on smartphones, while in access via tablets mobile browsing is prevalent. Tablets are a more suitable device for making large purchases on mobile. Smartphones, on the other hand are perfect for making on the go and quick purchases.
There are other peculiarities in mobile shopping, for example, app vs browser. Neither app nor mobile browser had a distinct advantage over the other in terms of frequency for mobile shopping in 2013. They are both equally important for mobile shopping, though in different ways. While browsers score higher over apps in terms of convenience, apps are better evaluated by consumers with regard to speed. Apps also capture different customer segments than browsers.
On both mobile platforms, the sale of digital goods, tickets, and bill payments make up the largest share of M-Commerce, but sales of physical goods such as clothing are rising fast. A new development, coming from Asia and spreading globally is the emerging power of messaging apps in M-Commerce.
Variety of major players in mobile shopping worldwide
Globally, E-Commerce merchants and traditional retailers are trying to capture the booming M-Commerce market. In the USA, mobile apps of Amazon and eBay are popular, while retailers such as Walmart, Marcy’s and Home Depot report increasing traffic to the mobile versions of their websites. In Latin America, an E-Commerce merchant MercadoLibre saw its M-Commerce sales through its mobile website and app grow throughout 2013 reaching over 10% by the end of the year.
The Otto Group, Germany-based multi-channel mass merchant, adopted a new mobile initiative in early 2014, with the aim of generating 50% of online traffic to all its brands through mobile devices, while the German online clothing retailer Zalando began an upgrade of its mobile application for use in international markets. UK-based fashion online retailer ASOS generated almost a third of its website traffic from mobile devices. In Russia, online retailers such as Ozon.ru see growing traffic from mobile, while online clothing retailers such as Lamoda and KupiVIP have launched mobile applications.
Japan’s E-Commerce giant Rakuten has seen mobile traffic to its website increase and has acquired a mobile messaging service. Meanwhile, South Korean online merchant Gmarket launched a new mobile shopping concept: a virtual store which combines online and offline shopping with mobile devices.
Regional leaders in M-Commerce
In North America, one of the most advanced regions in terms of M-Commerce, the US market generates several tens of billion EUR of mobile retail sales, with its share on total online retail reaching over 15%. M-Commerce sales are sensitive to seasonal variation, with Q4 being especially lucrative on Cyber Monday and Black Friday, when the share of M-Commerce is even higher than throughout the year.
In Latin America, consumers are starting to embrace mobile shopping, as mobile penetration grows and retailers launch mobile apps. The population most engaged in mobile shopping in Latin America is Mexico which also has the highest smartphone penetration on total population. Brazil, the region’s largest market ranks next by mobile shopper penetration. In Argentina, the share of M-Commerce on total online retail sales does not exceed several percentage points, which is, however, more than in many other Latin American countries.
In Central Europe, Germany leads in penetration of smartphone/tablet owners who shop on mobile at least once a week. M-Commerce sales in Germany reached over 10% of the total online retail sales in 2013.
In Western Europe, UK leads by share of mobile retail on total B2C E-Commerce sales, with sales from tablets growing faster than sales from smartphones. In France, over a quarter of online shoppers planned to purchase from mobile in 2014, while in the Netherlands over 2 million people already engage in mobile shopping.
In Eastern Europe, mobile shopping is developing in Russia as a growing share of the 143 million population obtains access to the mobile Internet. Around a third of mobile Internet users in Russia purchase products from online shops via their devices. In Turkey, where mobile Internet already accounts for the largest share of Internet subscriptions, a significant double-digit share of smartphone owners shops via mobile.
In Asia-Pacific, South Korea sets the newest trends for global M-Commerce, such as integration of mobile shopping into messaging platforms. In Japan, a high double-digit share of mobile users shops via their devices. The number of mobile Internet users in China topped half a billion in 2013, with over a hundred million of them engaging in M-Commerce.
In the Middle East & Africa, M-Commerce has a high potential, as most of the Internet users access the web through their mobile phones. Both in South Africa and in the UAE the share of Internet users shopping though mobile phones already reached a high one-digit number.
yStats has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release M-Commerce increasing rapidly worldwide here
News-ID: 284926 • Views: 4217
More Releases from ystats.com Gmbh & Co. KG
B2C E-Commerce sales in Eastern Europe projected to rise in 2019, reports yStats …
yStats.com, Hamburg-based desk research firm specialized in E-Commerce & Online Payment market intelligence, has released a new publication: “Eastern Europe B2C E-Commerce Market 2019”. According to this report’s findings, online retail sales in the countries of Eastern Europe are expected to maintain double-digit growth in 2019. More consumers in Eastern Europe shop online Online shopper penetration is on the rise across Eastern Europe, but remains behind that of Western Europe. In the
New report from yStats.com suggests continued expansion of online retail in Viet …
A recent publication from Hamburg-based business intelligence company yStats.com, “Vietnam B2C E-Commerce Market 2019,” projects continued strong growth of the online retail sector in the Southeast Asia nation through the middle of the next decade. Factors contributing to the growth include the entry of regional and global online merchants in Vietnam, plus the growing Internet connectivity through mobile phones. Online retail sales year on year to increase at a double-digit
Online retail sales in Thailand projected to continue strong growth: yStats.com …
The latest publication from Hamburg-based research firm yStats.com, “Thailand B2C E-Commerce Market 2019,” reveals the expectation of continued year-to-year online retail sales increases. Thailand’s mobile and social shopping trends make it one of the leaders in the region in total web-base sales. Internet connection increase and social media shopping result in more online shoppers Thailand’s constant rate of growth of internet connectivity and the growing comfort of connected individuals in making purchases
Mobile use spurs growth of online shopping in Indonesia, says new yStats.com rep …
Online commerce growth attributed to mobile use. The high penetration of smartphones in Indonesia and their use for shopping is one of the main drivers of B2C E-Commerce growth. The yStats.com report includes the fining that most Internet access in the country is through mobile phone and the device is increasingly used for shopping online. The expansion of online shopping has led to draft legislation, not yet implemented by the
More Releases for Internet
The Internet of Things
Everything is smart these days; smart phones, smart cars and smart appliances, and these devices are becoming commonplace. Just look around your own home! They’re examples of smart technologies and come under the term ‘the Internet of Things’. This refers to the network of items that are interconnected and exchange data which is useful in all parts of life. The IoT also offers a lot of benefits to businesses, helping
Pirates on the internet
Adelaide, South Australia - 24th April 2012 - Internet piracy causes author Ally Hauptmann-Gurski to tear out her hair. The German-Australian novelist published her historical novel about Russian Gypsy singer Nadezhda Plevitskaya on amazon.com but promply found unauthorised offerings in digital formats on a site in Dubai. The illegal offer even had a nice blurb, saying the New York Times highly praised the novel 'La Plevitskaya'. 'The text read well
ipoque Launches Internet Observatory
Comprehensive live Internet statistics show worldwide traffic patterns in real-time Leipzig, 28 September 2011 – ipoque, the leading European provider of Internet traffic management solutions, today announced the launch of its Internet Observatory – the Internet’s new spot for real-time Internet traffic statistics from all over the world. Internet Observatory is the successor of ipoque’s Internet Studies, which have been a reliable source for traffic information ever since they were
Internet Search Engine Optimizer
Top 10 Search Engine Optimizer is a proven tool that helps you to get top 10 rankings in Google, Yahoo and all other major search engines. How to optimize your website for Google: How to achieve that ranking and how you must change your web pages to obtain a similar ranking. Why you need to analyzes the top 10 ranked web pages for your keyword on the search engine of your
Internet Marketing Tool Success
Affiliate Guru, Russell Brunson, has developed a new marketing tool to help build his Affiliate Empire. In the world of Internet Affiliates, Russell Brunson is a name that stands out in the crowd. Russell just graduated from college this past spring, but he was already making a very good income from internet affiliate programs before graduation. Russell has also been very successful with his internet marketing.
New Internet Poll Reveals
What marketing method do you invest the most time and money in to grow your business? Well, you may want to reconsider the best use of your time and finances if you aren't using the majority of your marketing budget in referral marketing. In a recent survey conducted by MarketingBestPractices.com, the respondents resoundingly proclaimed that referral marketing gave them the biggest return on their dollar. Of the 210 respondents in the