Premium Lager Market Size, Competitive Landscape and Market Forecast - 2030

Market Overview
Premium Lager Market is expected to grow at a CAGR of 7% during the forecasting period (2023-2030).
Lager is a type of beer conditioned at low temperatures. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer.
Many premium larger vendors have gained high popularity among consumers because of their authentic taste. The adoption of the keg packaging and dispense format, especially by small producers, has been an important factor behind the increasing customer interest in the premium craft lager category.

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Market Dynamics
1. The global Premium Lager Market is primarily driven due to the premiumization of products within the lager category is also driven by vendors' eagerness to rebrand their products as premium.
2. Brewers operating worldwide are trying to push high-end products to lure consumers into spending more.
3. The growth of alcoholic beverages such as premium Lager is driven by an increase in global young‐adult demographic, the surge in disposable income, and a rise in consumer demand for premium/super-premium Lager.

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Market Segmentation:
• By Product
o Premium Conventional Lagers*
o Premium Craft Lagers
• By Distribution Channel
o On-Trade*
o Off-Trade

Company Profiles:
1. Heineken N.V
2. Anheuser-Busch InBev
3. Asahi Group Holdings Ltd.
4. Carlsberg Breweries A/S
5. Constellation Brands Inc.
6. Snow Beer
7. Kirin
8. Boon Rawd Brewery
9. Diageo plc
10. BREWDOG

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