Press release
Serious Games Global Market Statistics 2022-2027: SWOT Analysis, Top Manufacturer, Revenue, Growth and Opportunities
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How big is serious games industry?
The global serious games market reached a value of US$ 7.30 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 26.09 Billion by 2027, exhibiting a growth rate (CAGR) of 22.10% during 2022-2027.
What is meant by serious games?
Serious games enable players to engage in endeavors which allow them to practice various skills and achieve goals besides enjoying a leisure activity. They are immersive, engaging, and promote learning and behavioral change. Serious games offer an improved learning experience, a safe virtual environment, rewards, and story progression or other feedback systems. They teach specific subjects through gamified exercises, simulations, training, research, and planning. Serious games find widespread applications across several sectors, including education, healthcare, aerospace, defense, retail, media and entertainment, etc.
Impact of COVID-19:
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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What are the major drivers of the serious games market?
The growing popularity of mobile-based educational activities is among the primary factors driving the serious games market. Besides this, the escalating demand for virtual reality (VR), which creates a realistic environment for training and development of employees in organizations, is further augmenting the market growth. Moreover, the positive refurbishment and user engagement of serious games are also catalyzing the global market.
Apart from this, various benefits are offered, such as self-monitoring, negotiation, enhanced problem recognition, and decision-making, which are acting as significant growth-inducing factors. Additionally, the increasing expenditures on healthcare, defense, and education across countries are also stimulating the market growth. Furthermore, the emerging digitalization trends and the rising usage of social media networks are expected to bolster the serious games market in the coming years.
Key Market Segmentation:
The report has segmented the market on the basis of region, gaming platform, application and industry vertical.
Breakup by Gaming Platform:
• Smartphone
• Console
• PC
• Others
Breakup by Application:
• Simulation and Training
• Research and Planning
• Advertising and Marketing
• Human Resources
• Others
Breakup by Industry Vertical:
• Education
• Healthcare
• Aerospace and Defense
• Government
• Retail
• Media and Entertainment
• Others
Breakup by Geography:
• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa
List of Major Key Players:
• Applied Research Associate Inc.
• BreakAway Games
• Cisco Systems Inc.
• Designing Digitally Inc.
• Diginext SRL (CS Communication & Systèmes)
• Grendel Games
• LIB Businessgames B.V.
• MPS Interactive Systems Limited (MPS Ltd.)
• Serious Games Interactive
• Totem Learning
• YES!Delft.
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About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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