Social Media Management Market 2022: COVID-19 Industry Analysis Future Trends Market Growth Opportunities Regional Outlook and Forecast 2028

The social media management market is expected to grow from US$ 17,315.0 million in 2022 to US$ 63,747.4 million by 2028; it is estimated to grow at a CAGR of 24.3% during 2022-2028.

Social media management includes tracking customer activity on social media, which helps an organization plan strategy and gain insights. In addition, it allows companies to track competitors' actions. Further, social media management platforms help users with various information about social media users, including their perceptions, expectations, and needs.

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Major key players covered in this report:

• Adobe
• IBM Corporation
• Google LLC
• Oracle Corporation
• Salesforce.com, inc.
• HubSpot, Inc.
• Zoho Corporation Pvt. Ltd.
• Meltwater
• Brandwatch
• Sprout Social, Inc.

Handling and managing social media also include engaging and interacting with social media users. Social media management functions as a platform for interacting with a target audience and spreading content across social media channels, such as Instagram, Facebook, LinkedIn, YouTube, and Pinterest. Over the next few years, social media management will offer new opportunities for companies to increase their reach and visibility.

Factors, such as an increase in focus on the competitive intelligence, rising need for search return on investment (ROI) for social media strategy, enhancement of customer experience with social media management, and increase in user engagement on social media using smartphones are propelling the market. However, the regulatory and compliance constraints and complexities in the management workflow are restraining the social media management market growth.

Impact of COVID-19 Pandemic on Social Media Management Market

While the COVID-19 pandemic posed major threats to organizations worldwide, it offered significant opportunities for the growth of social media management platforms. The internet is being used by the BFSI, healthcare & life sciences, manufacturing, retail, and transportation & logistics industries to provide critical services through social media platforms to consumers. Hence, the demand for social media management has surged among vendors. Various governments and regulatory agencies forced public and private organizations to accept new teleworking techniques and follow social distance during the pandemic. The increase in the number of COVID-19 cases resulted in significant growth in the social media management market.

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The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

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