Press release
InfoCom shows how opportunities outweigh the challenges ahead for Thai mobile operators.
The new auction setup is also a more favourable market scheme for mobile operators than in the past. The framework, in fact, does not foresee a revenue-sharing agreement that requires to remit about 30% of service revenues to the state-owned enterprises. This frees more invest-ments to network upgrades and service improvements and will positively impact the KPIs of the mobile providers in the long-run.
While this scenario promises opportunities and is potentially a rosier outlook, mobile operators are expected to face stiff regulations to keep mobile service prices accessible to the masses, in line with the government’s initiatives to increase mobile device usage (e.g. the one tablet per child program). In the past, the regulator NBTC has already ordered operators to reduce tariffs as well as interconnection charges. Thus, considering the increasing level of competition, Thai ARPU levels will be probably negatively impacted.
To mitigate the ARPU erosion, harnessing their newly acquired mobile capacities, mobile op-erators will have to diversify their service portfolio, with offers of HD voice or video, M2M ser-vices, Internet surfing. Additionally, improving customer care and post-sales service will sup-port subscriber acquisition and retention strategies. Operators currently can circumvent the impact of 3G price regulation by launching 4G mobile services based on the 2100 MHz spec-trum, as the carrier True in selected areas in Bangkok, since April 2013. So far, price regulation has addressed 3G services only, although the possibility of extending it to 4G hinges upon the success of the mobile spectrum auction in late-2014.
In this changing mobile landscape, state-owned operators CAT and TOT are expected to in-creasingly profile as wholesale mobile providers and focus more on developing their fixed line networks. TOT, for instance, froze its 3G expansion to focus on ramping-up its Wi-Fi deploy-ments, alongside its plan to deploy FTTH. Meanwhile, CAT is positioning as a host network pro-vider, accommodating services for five MVNOs.
About this extract: This extract in based on InfoCom monitoring services covering emerging markets worldwide. Updated every quarter, these monitoring services provide you with the possibility to stay abreast with all those interesting growing telecom markets. If you are interested in this publication, do not hesitate to get in contact with us. Talk to us. We listen.
About InfoCom: InfoCom is a market research and consultancy company with over 20 years experience providing strategic analyses and planning assistance to stakeholders in the telecommunications, IT and multimedia industries. InfoCom’s independent and fact-based analyses highlight trends and opportunities, supporting decision makers to understand market dynamics in order to improve their competitive advantage.
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InfoCom GmbH, Marienstr., 41, 70178 Stuttgart, Germany
Phone: +49 711 870510-39
Fax: +49 711 870510-10
Website: http://www.infocom-de.com
InfoCom GmbH, Marienstr., 41, 70178 Stuttgart, Germany
Phone: +49 711 870510-39
Fax: +49 711 870510-10
Website: http://www.infocom-de.com
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