Press release
Social Commerce Market Demand, Overview, Size, Trend | Etsy, Inc., Fashnear Technologies Private Limited (Meesho), Meta Platforms, Inc. (Facebook)
Social Commerce Market
Read more about Social Commerce Market here: https://www.globalinsightservices.com/reports/social-commerce-market/
Social commerce is the combination of social media and e-commerce. It refers to the use of social media platforms to connect with potential and current customers and promote and sell products or services.
Key Trends:
There are a few key trends in social commerce technology:
1. Social media integration: Social media platforms like Facebook, Twitter, and Instagram are being integrated into e-commerce platforms to provide a more social and engaging experience for shoppers.
2. Personalization: Ecommerce platforms are using data from social media platforms to personalize the shopping experience for each individual user.
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Key Drivers:
There are a number of key drivers of social commerce market growth.
Firstly, the increasing popularity of social media platforms is driving more users to engage in social commerce activities.
Secondly, the increasing number of mobile users is also fueling growth in the social commerce market, as users are able to access social media platforms and make purchases on the go.
Market Segments:
The Social Commerce Market is segmented by business model, product type, platform/sales channel and region. By business model, the market is divided into B2C, B2B and C2C. Based on product type, it is segmented into personal & beauty care, apparels and others. On the basis of platform/sales channel, it is bifurcated into video commerce, social network-led commerce, and others. Region-wise the market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players:
The Social Commerce Market includes players such as Etsy, Inc., Fashnear Technologies Private Limited (Meesho), Meta Platforms, Inc. (Facebook), Pinduoduo Inc., Pinterest, Inc., Poshmark, Roposo, Snap, Inc., Taobao and TikTok.
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