India Buy Now Pay Later Market Outlook to 2026: Ken Research

India Buy Now Pay Later ("BNPL") Market is expected to grow at a CAGR of ~400% between FY'21 to FY'26: Ken Research

Increasing smart phone and internet penetration, credit demand unfulfilled by credit cards, and convenience offered by BNPL platforms are some major growth drivers of the BNPL Market in India.
Younger Indian population has led to easier adoption of such a new technology, with aspirational consumers driven by lifestyle needs and increasing digital native population has contributed to the growth of this market.
26-35 Years age group is the prime segment of BNPL users, with ~40% of market share of the total Gross Merchandise Value ("GMV").
Lazypay leads the BNPL market with ~39% of the total GMV followed by players such as Capital Float (Amazon Pay Later) and Zest Money
Regulation Changes by RBI: Introduction for policies regarding credit reporting, data storage, eligibility of BNPL companies has been recommended by RBI to Government of India and BNPL companies. Such policies include setting up of an independent body styled as Digital India Trust Agency (DIGITA) which will be responsible for regulating digital authenticity of apps.

Optimistic Growth of Merchant Partner Segments: All the major lending channels such as online food delivery platforms, E-commerce, online ride hailing and cab market, are predicted to have an optimistic growth rate of >20% on an average with food delivery market is poised to grow the most with ~30% CAGR from FY'21 to FY'26

Rise of Niche vertical focused BNPL Players: Healthcare sector is expected to grow at ~16% CAGR from FY'21 to FY'26, where a high demand and quick adoption of BNPL services is expected. Furthermore, retail and B2B BNPL services have seen a rise in terms of GMV as well.

Securing safety standards of BNPL Service providers: RBI's proposal for localized data storage, constructing consumer consent policies in accordance to RBI regulations, and making logs of customer usage of apps auditable will improve security standards of BNPL services, further increasing adoption.

Integrating UPI with BNPL: A major optimistic regulation that will be beneficial to BNPL market will be the integration of UPI with BNPL services, effectively registering BNPL functionalities with National Payments Corporation of India ("NPCI").

The report titled "India Buy Now Pay Later Market Outlook to 2026: Cascading growth driven by one-click payment ease, unmatched expediency among lending solutions and free of cost deferment of payments, coupled with rising adoption by Merchant Partners due to increase in Customer Conversion and Sales Value" by Ken Research suggests that the India Buy Now Pay Later market is expected to grow further in the near future, with increasing adoption of alternative credit line among younger population of India. The market is expected to register a positive CAGR of ~400% in terms of GMV, during the forecast period of FY'21-FY'26.

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Key Segments Covered in India Buy Now Pay Later Market

Indian Buy Now Pay Later Market Size and Segmentation
Analysis of BNPL market as a part of Digital Lending Sector In India
India Buy Now Pay Later Market Size, By GMV, In INR Crores, FY'19-FY'21
Trend Analysis of Average Value per Transaction, In INR, FY'19 to FY'21
Segmentation, By Mode of Payment (Online vs Offline)
Segmentation, By Lending Channels (such as E-commerce retail, Food aggregators, travel aggregators, etc.)
Segmentation, By Geography
Demand Side Analysis of the Buy Now Pay Later Market in India
Consumer Segmentation of the BNPL Space, By Age Group, FY'21
Cross Comparison of Major BNPL Players across major decision making parameters (such as onboarding process, ease of use, brand image, customer ratings, issueas and praise points by customers)
Supply Side Analysis of the Buy Now Pay Later Market in India
Market Share (By Gross Merchandise Value Loaned to customers, in INR), and Average daily Transactions (In INR), of Major Buy Now Pay Later Players in India, FY'21
Revenue Growth Analysis of Major Players in the BNPL Space, By Gross Merchandise Value Loaned to customers, in INR, FY'19-FY'21
Investment Analysis of the BNPL Players (Funding Rounds, total investments from FY'16-FY'21, Investors)
Comparative Assessment, By:
Vintage
Office Location
Number of Employees
Holding Company
USP
Merchant Partners
Lending Partners
Case Study of Niche BNPL Players
Case Study 1: EPayLater, the leading B2B BNPL Player in India
Case Study 2: SaveIN, a BNPL Player dedicated to healthcare
Outlook and Projections of the BNPL Market in India, FY'22 - FY'26
Future of Lending Channels of BNPL Space in India
Expected Changes in Regulations as proposed by RBI
Market Size of 'Buy Now Pay Later Market in India' and Projected Ticket Size, by GMV (INR), FY'22-FY'26
Key Target Audience

Scheduled Commercial Banks
Non-Banking Financing Companies
Buy Now Pay Later Companies
E-Commerce Platforms
Payment Gateway Companies
Online Food Aggregator Companies
Online Cab/bus/ flight booking platforms
Online Streaming Services
Healthcare Chains
Time Period Captured in the Report:

Historical Period: FY'16-FY'21
Forecast Period: FY'22-FY'26
Major Buy Now Pay Later Companies in India:

App-based BNPL Players
Lazypay
Simpl
Zest Money
Kreditbee
Cashe
ePayLater
Platform based (e-commerce, online travel aggregators)
Capital Float (Amazon Pay Later service provider)
Flipkart Paylater
Ola Money postpaid
Card based Players
Slice
Postpe
Dhani Onefreedom Card
M-wallets offering BNPL Services
Freecharge Pay Later
Paytm Postpaid
ZipPay later by Mobikwik
Banks offering BNPL Services
Pay Later by ICICI
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Key Topics Covered in the Report

Global E-Commerce and Online Food Delivery Market Snapshot
The Global Buy Now Pay Later Market Overview
Buy Now Pay Later and the Fintech Ecosystem in India
India Digital Lending Sector Snapshot
The Impact of COVID19 in customer behavior
India Buy Now Pay Later Market Ecosystem
Value Chain Analysis of India Buy Now Pay Later Market
Why is the BNPL market picking up traction in India?
Regulatory landscape of BNPL Market
Issues, Challenges and Risks in the Buy Now Pay Later Market in India
SWOT Analysis of the Buy Now Pay Later Market in India
Analysis of BNPL market as a part of Digital Lending Sector In India
India Buy Now Pay Later Market Size, By GMV, In INR Crores, FY'19-FY'21
Trend Analysis of Average Value per Transaction, In INR, FY'19 to FY'21
Segmentation, By Mode of Payment (Online vs Offline)
Segmentation, By Lending Channels (such as E-commerce retail, Food aggregators, travel aggregators, etc.)
Segmentation, By Geography
Consumer Segmentation of the BNPL Space, By Age Group, FY'21
Adoption Rationale of BNPL Services
Cross Comparison of Major BNPL Players across major decision making parameters (such as onboarding process, ease of use, brand image, customer ratings, issueas and praise points by customers)
Market Share (By GMV), and Average daily Transactions, of Major Buy Now Pay Later Players in India, FY21
Revenue Growth Analysis of Major Players in the BNPL Space, FY'19-FY'21
Investment Analysis of the BNPL Players
A look at Investment rounds of Major BNPL Players
Comparative Assessment: Company Overview (Vintage, Office Location, Number of Employees, Holding Company)
Comparative Assessment: USP, Number of Users, Merchant Partners and Lending Partners
Case Study 1: EPayLater, the leading B2B BNPL Player in India
Case Study 2: SaveIN, a BNPL Player dedicated to healthcare
Future of Lending Channels of BNPL Space in India
Expected Changes in Regulation as proposed by RBI
Market Size of Buy Now Pay Later Market in India and Projected Ticket Size, by GMV (INR), FY'22-FY'26
Industry Best Practices
Opportunities in the demand side
Industry Speaks

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https://www.kenresearch.com/banking-financial-services-and-insurance/financial-services/india-buy-now-pay-later-market-outlook-to-2026/515064-93.html

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