Social Media Analytics Market 2022 Strategic Assessment- IBM Corporation, SAS Institute Inc, GoodData Corporation, Salesforce.com Inc, Adobe Systems Inc., Oracle Corporation

Social Media Analytics Market 2022-2027 is a comprehensive report which provides a detailed overview of the major driver, opportunities, challenges, current market trends and strategies impacting the Global Social Media Analytics Market in conjunction with calculation and forecast of size, share, and growth rate analysis. Combining the analysis capabilities and knowledge integration with the relevant findings, the report has foretold the robust future growth of the Social Media Analytics Market all told its geographical and merchandise segments.

The social media analytics market was valued at USD 7.26 billion in 2020 and is expected to reach USD 25.96 billion by 2027, at a CAGR of 23.3% over the forecast period 2022 - 2027. 

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The Global Social Media Analytics Market is highly competitive and consists of a number of Major Key Players are: IBM Corporation, SAS Institute Inc., Clarabridge Inc., GoodData Corporation, Crimson Hexagon Inc. (Brandwatch), Adobe Systems Inc., Oracle Corporation, Salesforce.com Inc. (Tableau Software Inc.), Netbase Solutions Inc., Sprout Social Inc.  others.

Industry News:

- January 2019 - Talkwalker, announced that a majority stake in the company was acquired by Marlin Equity Partners, a global private equity firm. The acquisition allows the company to leverage Marlin's operational resources and expertise in nurturing technology businesses. It enables Talkwalker to scale its business, as it enters a new phase of development as the provider of analytics to the PR and marketing industry.
- January 2019 - Cision Ltd, announced the acquisition of analytics startup TrendKite Inc. for USD 225 million, a continuation of its new strategy to invest in software automation to improve social media campaigns. TrendKite Inc. makes use of artificial intelligence to help communications professionals assess the impact of their work.
- October 2018 - Social intelligence firms, Brandwatch and Crimson Hexagon, announced the merger of their respective firms that leads to a new platform integrating social media listening and research of markets, brands, and consumers.
- August 2018 - Clarabridge Inc. announced its new role as an official solution provider for WhatsApp Business. Selected brands using CX Social, a dedicated social media management product from Clarabridge, can now extend their customer service by communicating with their consumers via WhatsApp messaging.

Key Market Trends:

Increased Emphasis on Targeted Marketing and Competitive Intelligence
- A steady decline in the effectiveness of traditional advertising campaigns, coupled with rising social media usage, prompted businesses to adopt a more data-oriented approach for their marketing strategies. The emergence of social media analytics has transformed the way marketing campaigns are planned and carried out in the present day.
- Social networks, such as Facebook, have realized the importance of targeted advertising that they are offering through paid solutions to businesses, wherein location, demographics, and end-device information of consumers are made available for businesses to reach out to the targeted section of consumers
- In fact, according to HubSpot, a developer and marketer of software products for inbound marketing and sales, marketers increased social advertisement budgets by 32% in 2018, leading to the production of more ads than ever before.

North America to Hold Major Share

- According to We Are Social and Facebook data, there were about 190 million active users of Facebook in the United States, as of April 2019. In fact, according to leading media firm, We Are Social, in January 2019, North America had the highest global social network penetration rate at 70% along with East Asia.
- In spite of strong gains from high growth regions, like Asia-Pacific, the United States remains the second-largest market for Facebook, in terms of the number of users. In fact, according to StatCounter, a leading Web analytics firm, Facebook had 45% of the share of visits in the United States in May 2019.

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The key insights of the Social Media Analytics Market report:

The report provides key statistics on the market status of the Social Media Analytics Market manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
The Social Media Analytics Market report presents the company profile, product specifications, capacity, production value, and 2016-2021 market shares for key vendors.
The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
The report estimates 2022-2027 market development trends of Social Media Analytics Market.
Analysis of upstream raw materials, downstream demand and current market dynamics is also carried out
The report makes some important proposals for a new project of Social Media Analytics Market Industry before evaluating its feasibility.

Finally, Social Media Analytics Market report is the believable source for gaining the market research that will exponentially accelerate your business. The report gives the principle locale, economic situations with the item value, benefit, limit, generation, supply, request and market development rate and figure and so on. Automotive Actuators industry report additionally Present new task SWOT examination, speculation attainability investigation, and venture return investigation.

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