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Outstanding success for ICB BI 48 SD at the Plus X Award 2013

08-26-2013 05:33 PM CET | Fashion, Lifestyle, Trends

Press release from: CoolGiants AG

/ PR Agency: Gute Kontakte e.K
"Best Product of the year 2013": ICB BI 48 SD

"Best Product of the year 2013": ICB BI 48 SD

Sub-Zero's Side-By-Side fridge ICB BI 48 SD is honored “Best Product of the year 2013“ and achieved seals of approval for “High Quality“, “Functionality“ and “Innovation“

It was a night of superlatives in Cologne. More than 350 selected guests, among them top decision makers from industry and retail as well as numerous society, media, politics and VIPs experienced fireworks of brands and emotion. The elite of international top brands gathered for the eagerly awaited, tenth edition of the Plus X Award Night in Cologne hosted by Plus X Award president Donat Brandt.

Among the successfull winners: Sub-Zero’s ICB BI 48 SD, which achieved the Plus X seals of approval for “High Quality“, “Innovation“ and “Functionality“ and was also named “Best Product 2013“ by the jury. As representatives of SZW Robert Ambrosi and Jan Oetjen got the certificate presented. “We’re more than delighted to be so successful in the world’s largest competition for technology, sports and lifestyle“, said Robert Ambrosi of SZW, “being awarded for “High Quality“ in Germany is absolutly fantastic.“ And even better, if you don’t know, that you’re nominated. Robert Ambrosi: “We were nominated by a German journalist, which makes us even more happy because it proofs that Sub-Zero and Wolf as a brand is getting more and more seen and accepted in the quality conscious German market.“

About the Plus X Award:
With a international and independent panel of judges from 25 industries, 22 competent partners and a marketing investment of more than 25 million EUR, the Plus X Award is the world’s largest competition for technology, sports and lifestyle. Plus X Award seals
of approval are conferred upon products judged to possess at least one “Plus X” factor. Awards are given for new and innovative technologies, extraordinary design and intelli- gent, easy to use operating systems. Criteria such as outstanding ergonomic and ecologi- cal features, along with the use of high quality material add up to sustainable products with long lasting value and are also honored by the Plus X Award. The competition was created as a brand marketing tool and is being conducted for the tenth time in 2013.

About Sub-Zero and Wolf
Founded in 1945 and headquartered in Madison, Sub-Zero, Inc., is the leading manufacturer of American-made luxury refrigeration, freezers and wine storage products. Specializing in food preservation, Sub-Zero pioneered the concept of dual refrigeration and prides itself on being the first company to store frozen foods at ultralow, “sub-zero” temperatures. In 2000, Wolf Appliance, Inc., the premier maker of ranges, ovens, cooktops and grills, was acquired by Sub-Zero; establishing the brands as corporate companions and kitchen soul mates.

Presently in its third generation of family ownership, the privately held company also operates manufacturing facilities in Fitchburg, Wis. and Goodyear, Ariz. Both brands are continually recognized for the highest achievements in refrigeration and cooking innovation and customer satisfaction. For more information about Sub-Zero and Wolf, please visit subzero-wolf.com, or follow us on Facebook at facebook.com/subzerowolf or Twitter at @subzerowolf. For Sub-Zero and Wolf customer service, please call 800-222-7820.

Presscontact:
Gute Kontakte e.K
Rothenbaumchaussee 156, 20149 Hamburg
Tel. +49.40.43 27 48 23
E-Mail: info@gutekontakte.de

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