Benefits of RFID in retail: Improved inventory management and happier customers
Düsseldorf. From inventory control to increasing sales and reducing inventory costs, RFID has a positive impact on various aspects in retail. Even though RFID is not a new concept – a patent for the first RFID tag was developed as early as 1973 – a lot has changed, especially with the increased use of mobile computers, mobile data collection, and the implementation of digitalisation processes. Thanks to the development of less expensive RFID tags, the use of the technology has become more and more established, especially in retail.
DENSO WAVE EUROPE, member of the Toyota Group, offers innovative RFID readers and Cloud Based Solutions to enable retailers to work more efficiently. “With our RFID scanners and RFID solutions, employees in the retail sector can optimize and accelerate their processes,” says David Walker, Business Development Manager – RFID Solutions at DENSO WAVE EUROPE.
DENSO’s RFID readers are ideal for working along the entire supply chain. In addition, the RFID-based inventory management, which DENSO implements with their partner RFKeeper, offers clear advantages for the retail sector. How DENSO WAVE EUROPE and RFKeeper optimize the various processes in retail with RFID can be read here: https://www.denso-wave.eu/en/denso-products/rfid.html
Less risk, more precision: RFID Inventory Management
“By combining our efficient RFID technology with RFKeeper’s Cloud Based and mobile applications, we digitalise our customers’ inventory management,” explains Walker. This is possible, as RFID-based solutions create a more accurate overview along the supply chain and minimize risks such as over/under stock, shrinkage but also process errors in the supply chain. “Furthermore, the customer experience can be improved with RFID,” says Walker.
“Imagine a customer looking for a specific product in a brick-and-mortar store because they discovered it while browsing online and was informed that the goods were available locally. But if the customer visits the store and the specific product is not in stock, meaning it was displayed incorrectly due to an error in the inventory, they will be very disappointed and may well go elsewhere to purchase a similar product. But with RFID, such a negative customer experience can be prevented,” explains the expert for mobile data collection and RFID. The modular plug & play solution that DENSO offers with RFKeeper, improves inventory and sales efficiency in the store through circa 99 % accurate shipping confirmations, inventory counts, search options, and replenishment reports. This video shows how the RFID Inventory Management of DENSO and RFKeeper works: https://youtu.be/e-pxRMdUpT8
“Moreover, the RFID Inventory Management offers in-store customer engagement solutions,” Walker continues. Retailers can increase their sales opportunities, for example, with smart fitting rooms, digital signage or self-checkouts. DENSO and RFKeeper’s RFID Inventory Management comes with user-friendly analytics dashboards and the ability to track every item in the supply chain. The management of daily processes is also one of the functions of the RFID-based system from DENSO and RFKeeper.
DENSO also offers the necessary hardware: innovative RFID scanners
DENSO’s SP1 UHF RFID Scanner is the perfect companion for the RFID Inventory Management with RFKeeper. Thanks to the newly developed Autopilot function, the RFID scanner now reads up to 1,000 tags per second and reduces inventory count by up to 50 percent compared to the use without the Autopilot function.
At the POS, another RFID scanner from DENSO can create advantages for retailers. With the UR20 RFID scanner, long queues at the cash register can be avoided. With the UR20, employees in retail can quickly and easily scan all of a customer’s products at once. Since the scanning range of the UR20 RFID scanner is around 80 centimetres, other goods are not accidentally scanned.
"This is how we support our retail clients in regards to digitalisation processes – with our data collection devices and the RFID-based solution with RFKeeper,” says Walker happily. More information about the RFID scanners and RFID solutions from DENSO WAVE EUROPE, part of the Toyota Group, and how they can optimize processes in retail can be found at https://www.denso-wave.eu/en/denso-products/rfid.html.
For the European market, DENSO WAVE EUROPE is the contact point for all enquiries on RFID, QR Codes, mobile data collection, handheld terminals, and scanners. The durable and robust terminals and scanners manufactured by DENSO are to be found in storage, logistics, at the POS, in production, and field & sales automation applications.
Short and informative video clips about the terminals, scanners, and solutions from DENSO WAVE EUROPE can now be viewed on YouTube. The clips include the 20th anniversary of the QR Code, a company presentation, and introductions to the various devices for mobile data capture such as the BHT-1500, BHT-1400 and the GT20 scanner. For more information, click on the link: https://www.youtube.com/channel/UCHp4Yboj7IccPlSeRxQ6yBQ.
QR Code is a registered trademark of DENSO WAVE INCORPORATED.
DENSO WAVE EUROPE GmbH
Parsevalstraße 9 A
Phone: +49 (0) 211 540 138 40
Marketing Communication Specialist:
Phone: +49 (0) 211 540 138 63
Rafael R. Pilsczek, M. A.
Sinstorfer Kirchweg 18
Phone: +49 (0) 40 32 80 89 80
Mobile: +49 (0) 170 310 79 72
DENSO WAVE is a global provider for high quality Auto-ID solutions helping businesses in retail, logistics and healthcare to improve their stock management, have full data transparency and accelerate processes along the supply chain.
As the inventor of the QR Code® – a technology that has revolutionized the way data is stored and accessed – DENSO strives for nothing less than perfection. DENSO WAVE hardware and software solutions are therefore tested extensively before being available at the market. This way the company ensures that users in retail, logistics and healthcare can fully focus on their tasks without having to worry about the technologies’ functioning.
DENSO WAVE solutions range from premium RFID readers and software, handheld terminals / mobile computers and barcode scanners to complex and cloud based IoT Data Management Systems.
DENSO WAVE. Driven by quality.
DENSO is a member of the Toyota Group and is exclusively represented in Europe by DENSO WAVE EUROPE.
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